Responsibilities

• Audit and strategy development. Conduct comprehensive SEO and AI-visibility audits for new and existing accounts, and translate findings into prioritized strategies spanning technical SEO, on-page and program-page optimization, content, link building, and visibility within large language models.
• Execution oversight. Review deliverables and ensure the strategy is implemented as designed and on schedule. The role carries accountability for account results, not only for the strategic plan.
• Performance management. Monitor performance across organic search and AI platforms, identify trends and gaps, and adjust the strategy proactively.
• Client presentation. Participate in biweekly or monthly client calls together with the account manager; present work completed, results achieved, and the direction for the following period; and respond to client questions with authority.
• GEO practice development. Contribute to the evolution of Manaferra's methodology for tracking, influencing, and reporting on visibility in AI search.

Requirements

• A minimum of 3 years of SEO experience in an agency environment, with demonstrated ability to manage multiple accounts and competing priorities.
• Hands-on experience in GEO / AI search, including work aimed at securing citations and recommendations in ChatGPT, Gemini, Perplexity, or comparable platforms, and a clear understanding of how this differs from traditional SEO.
• Strong strategic and analytical judgment, with the ability to assess a website, its competitive landscape, and available data, and to define and defend priorities.
• Excellent written and spoken English, with confidence presenting strategy and results to US-based university marketing teams.
• Proven ability to direct the work of colleagues outside a direct reporting line through clear briefs, structured review, and precise feedback.
• Availability for client calls held during US business hours
• Proficiency with Ahrefs, Semrush, Screaming Frog, Google Search Console, and GA4
• Familiarity with AI visibility tracking tools such as LLMPulse, Profound, Peec AI, or similar
• Experience with Looker Studio or comparable reporting and dashboard tools
• Basic automation skills (Google Sheets, Python, or similar)

Benefits

• Fully remote, part-time employment with flexible working hours
• Ownership of a portfolio of accounts and meaningful influence over how the agency operates
• A dedicated specialist team executing your strategy, allowing you to focus on direction and results
• Direct involvement in one of the fastest-developing areas of search: AI visibility for higher education