SEO Data Analyst

UK (Remote)

£45K/yr – £50K/yrMid LevelFull time

Posted 5 hrs ago

Job Description

Responsibilities

  • Use SQL to query and extract large datasets from our data warehouse, including web traffic, rankings, and crawl data.
  • Utilise Python (using libraries like Pandas/Polars, NumPy, Matplotlib) to clean, analyse, and visualise data to identify performance trends and opportunities.
  • Own the design and maintenance of dashboards and reports in tools like Google Data Studio or Tableau to monitor key SEO metrics.
  • Analyse SERP (Search Engine Results Page) landscapes, competitor performance, and other forms of search data to inform content and technical SEO strategy.
  • Collaborate with the wider teams to provide data-driven recommendations.
  • Design and run SEO tests and other experiments, analysing the results to prove the effectiveness of our SEO initiatives.
  • Communicate complex findings in a clear and concise manner to both technical and non-technical stakeholders.

Requirements

  • SQL: You are comfortable writing queries to join, filter, and aggregate data from multiple tables.
  • Demonstrable SEO experience: a strong track record in SEO, with a solid grasp of technical SEO, on-page/content, ranking factors, and how search engines crawl and index at scale.
  • Analytical tooling: working knowledge of GA4, Google Search Console, and at least one enterprise crawler or SEO platform (e.g. Botify, Sitebulb, Ahrefs, Semrush).
  • Python for data analysis: You have practical experience using Python for data manipulation and analysis.
  • Data visualisation: experience building reporting in tools like Google Data Studio, Tableau, or Power BI.
  • A strong analytical and problem-solving mindset: You can break down complex questions, form a hypothesis, and use data to find the answer.
  • Clear communication skills: You can articulate your findings and the story behind the data.
  • A proactive attitude and a desire to learn and develop new skills.

Preferred

  • Experience working with APIs to extract and combine data from multiple SEO and analytics sources.
  • Experience with BigQuery or another cloud data warehouse.
  • Experience working with large websites (1m+ pages)
  • A broader interest in digital marketing beyond SEO

Benefits

  • - A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
  • - Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
  • - 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
  • - An additional day of annual leave, a Me Day, to take time for yourself
  • - Charity day to volunteer and support a registered charity of your choice
  • - Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
  • - Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
  • - 4 x annual salary death in service life assurance
  • - Enhanced pension after long service
  • - Enhanced parental and adoption leave after long service
Twinkl Educational Publishing logo

Twinkl Educational Publishing

2.1 Glassdoor

Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth. We have materials, created by specialists for:- - Ages 0 - 16- Planning and Assessment- Welsh, Scottish and ROI Curriculum- SEN- EAL- SLT- Teaching Assistants- Childminders - Home Educators- ParentsWe believe that every child should be loved and nurtured, as they are unique and special. That's why we believe so strongly in publishing the most engaging and inspiring materials.

Founded in 2010
Sheffield, England, GBR
1.4K employees (848 in marketing)
22% recommend to a friend
16% CEO approval

Salaries

Posted range

£45K/yr – £50K/yr

Taken straight from the job posting.

See all Twinkl Educational Publishing salaries

Marketing Team

Marketing Team Size
527 (37% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Feb 2023
    Private Equity

Traffic Signals

Monthly Visitors
6.2M
Traffic Source Mix
Search
44.8%
Direct
28.1%
Referral
26.4%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~1.4K

Recent News

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SEO Data Analyst

Twinkl Educational Publishing · UK · Remote