SEO Operations & Local Search Manager

Responsibilities

• SEO Programme Operations
• Coordinate delivery of SEO initiatives across EMEA markets.
• Manage implementation roadmaps, priorities and timelines.
• Track programme progress, risks and dependencies.
• Ensure recommendations move efficiently from strategy into execution.
• Maintain governance processes to support delivery at scale.
• Agency & Vendor Management
• Serve as the primary day-to-day contact for SEO, content and local search agencies.
• Manage work allocation, review deliverables and monitor quality.
• Ensure outputs align with Hilton brand standards and business objectives.

Requirements

• Experience in SEO, digital marketing, content operations, local search or a related discipline.
• Understanding of search visibility and content optimisation principles.
• Experience of using Google Business Profile is essential
• AI & Technology: Demonstrated ability to use AI tools such as Microsoft Copilot, ChatGPT or similar platforms to improve productivity, analyse information and accelerate learning.
• Ability to learn new tools and platforms independently.
• Strong curiosity and willingness to continuously adapt to emerging technologies.
• Data & Analysis: Advanced proficiency in Microsoft Excel.
• Experience working with large datasets.
• Strong analytical and problem-solving skills.
• Ability to translate data into actionable recommendations.

Preferred

• Experience with enterprise SEO platforms such as SEO Clarity, Semrush, BrightEdge or similar.
• Experience using Google Search Console, Adobe Analytics or similar reporting platforms.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)