SEO Manager

Responsibilities

• Manage the day-to-day delivery and optimisation of integrated SEO and GEO programmes, keeping activity focused on client objectives.
• Explore search opportunities through keyword and topic research, competitor analysis, content and backlink audits, search landscape reviews and AI visibility analysis.
• Turn data and insights into clear, prioritised recommendations, content briefs and actionable search roadmaps.
• Monitor performance across traditional search engines and AI-powered discovery experiences, identifying opportunities to strengthen visibility, relevance and discoverability.
• Work closely with Technical SEO, Content, Digital PR, Paid Search, Data and Strategy specialists to deliver joined-up search activity.
• Build strong client relationships, lead agreed meetings and workstreams, and communicate recommendations in a clear and commercially relevant way.
• Contribute to website migrations, pitches, knowledge sharing and the continued development of the team's SEO and GEO capabilities.

Requirements

• Practical SEO experience, ideally gained within an agency, multi-client or similarly varied environment.
• A strong understanding of SEO fundamentals, including content optimisation, keyword research, competitor analysis and performance measurement.
• An understanding of GEO, AI-powered search, AI Overviews and LLM visibility, with an interest in how search behaviour continues to evolve.
• The ability to translate analysis into useful recommendations and communicate the story behind the data clearly.
• Experience building positive client relationships and presenting ideas or recommendations to stakeholders.
• Hands-on experience with relevant SEO and analytics platforms, such as Google Analytics, Google Search Console, Screaming Frog, Semrush or Ahrefs.
• Experience with emerging AI-search measurement platforms is an advantage.
• A collaborative and organised approach, with the ability to manage priorities, share knowledge and work effectively across different disciplines.