SEO Content Executive

Responsibilities

• SEO Content Creation & Optimisation - Research, write and optimise content across our core services, including scrap car and salvage landing pages, location pages, vehicle make and model pages, pricing guides and informational articles. - Create original, engaging and genuinely useful content that stands out from competitors, using reliable research, expert insights and data to deliver additional value. - Apply on-page SEO best practices, including keyword targeting, headings, metadata, internal linking and content structure. - Take ownership of content beyond publication, continually reviewing and improving pages based on search performance, user behaviour and evolving search intent to maximise organic visibility, engagement and conversions.
• Search Intent & Content Research - Analyse Google's search results to understand user intent, identify ranking opportunities and determine the most appropriate content format for target keywords. - Conduct keyword research, competitor analysis and content gap assessments to identify opportunities and support content planning. - Research topics thoroughly, using credible sources and identifying opportunities to answer overlooked questions or provide information that competitors are missing. - Develop and work from clear, SEO-focused content briefs that align user needs, search intent and business objectives.
• AI-Assisted Content Production - Use AI tools such as ChatGPT to support content research, planning, creation and optimisation. - Develop and refine prompts and workflows to improve content quality, creativity and production efficiency. - Critically review and fact-check AI-generated content, ensuring accuracy, originality, usefulness and consistency with our brand tone of voice.
• SEO Performance & Industry Developments - Use tools such as Google Search Console, Google Analytics 4 and SEO platforms to monitor content performance against key KPIs, including organic visibility, rankings, traffic and conversions. - Analyse performance data to identify underperforming pages, emerging opportunities and areas for improvement. - Implement ongoing content improvements, testing changes to content structure, relevance, internal linking and calls to action to improve performance. - Stay up to date with SEO developments, Google algorithm updates, AI-powered search and emerging technologies, sharing relevant insights and ideas with the team.
• Content Management & Collaboration - Publish and maintain content using WordPress, ensuring accuracy, consistency and on-page SEO best practices. - Work to content briefs and agreed deadlines, taking ownership of content quality from initial research through to publication and ongoing optimisation. - Collaborate with the wider SEO and marketing teams to deliver content that supports business objectives and commercial growth.

Requirements

• 2–3 years' experience in SEO content creation, content marketing or a similar role.
• Excellent written English, with strong research, editing and proofreading skills and a keen eye for detail.
• A good understanding of SEO fundamentals, including keyword research, search intent, on-page optimisation and internal linking.
• The ability to analyse Google search results, understand why certain content performs well and identify opportunities to create something better.
• Strong editorial judgement, with the ability to produce accurate, original and genuinely useful content that meets user needs.
• Practical experience using AI tools such as ChatGPT for content research, creation and optimisation, with the ability to critically evaluate the output.
• Confidence working with data to understand content performance and identify opportunities for improvement.
• Strong organisational skills, with the ability to work independently, manage priorities and meet deadlines.
• A genuine enthusiasm for SEO and AI, with a proactive, curious mindset and a willingness to learn and experiment.

Preferred

• Hands-on experience using Google Search Console, Google Analytics 4 and SEO tools such as Ahrefs, Semrush or Screaming Frog.
• Experience publishing and managing content using WordPress or another content management system.
• Experience creating content for commercial or lead generation websites.
• Familiarity with AI prompts, custom GPTs or repeatable AI-assisted content workflows.
• Experience working with spreadsheets, structured data or large-scale SEO content projects.
• An understanding of conversion rate optimisation and how content contributes to customer enquiries.
• Awareness of how AI-powered search experiences and large language models (LLMs) are changing the way people discover information.

Benefits

• Contributory pension package.
• Wellbeing and employee support programme.
• Discounted gym memberships
• 24/7 access to GP service.
• Retail and leisure discounts.
• Regular social events.
• Free Food Fridays and fresh fruit for onsite employees
• Counselling and financial assistance helplines.
• Discounted garage services.