SEO Manager

London, UK (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and execute the SEO strategy to boost organic visibility, traffic, and revenue while coordinating with marketing, content and development teams.

Define and deliver an SEO strategy aligned with business goals
Lead technical, on-page and content optimization and partner with teams
Monitor performance and report insights to optimise traffic and conversions

Job Description

Responsibilities

Develop and deliver an SEO strategy aligned with wider marketing and business objectives, with a focus on increasing visibility, qualified traffic, enquiries and revenue.
Conduct keyword research, search intent analysis and competitor benchmarking to identify opportunities across destinations, holiday types and key travel searches.
Develop and manage a prioritised SEO roadmap, identifying opportunities to strengthen organic visibility and reduce reliance on paid search.
Manage on-page SEO, including keyword optimisation, metadata, internal linking, website structure and content optimisation.
Conduct regular technical SEO audits and work with developers to resolve issues affecting website architecture, crawlability, indexing, Core Web Vitals, structured data and overall website performance.
Identify SEO requirements for website developments, migrations and structural changes, ensuring best practice is maintained.
Identify content gaps and work with the wider team to develop and optimise destination guides, holiday inspiration, travel advice and landing pages.
Regularly review existing content, identifying opportunities to optimise, refresh, consolidate or remove underperforming pages.
Manage off-page SEO activity, including link-building opportunities and developing website authority.
Monitor rankings, organic traffic and website performance, ensuring new and existing content follows SEO best practices.

Requirements

Minimum 5 years' SEO experience, with a proven track record of delivering successful SEO strategies.
Strong technical SEO knowledge, including website architecture, crawlability, indexing, structured data and Core Web Vitals.
Experience managing SEO for large technical websites, using tools such as GA4, Google Search Console, SEMrush or Ahrefs.
Understanding of AI search, LLMs, GEO and AEO, including ChatGPT, Gemini and Perplexity.
Experience working with CMS platforms and developers to scope, prioritise and implement SEO recommendations.
Strong analytic skills, excellent communication and organisational skills, with the ability to work independently.

Preferred

Experience in travel, tourism, hospitality or luxury sectors.
Knowledge of HTML/CSS, CRO and website testing.
Familiarity with Looker Studio, PPC and AI optimisation tools.
Experience managing external SEO agencies or development partners.

Best At Travel

4.0 Glassdoor

This year, Best At Travel celebrates 40 years as one of the UK’s leading family-owned tour operators.While we’ve evolved over four decades, our commitment to personal service and expert travel advice has remained at the heart of the business.Today, our Travel Specialists create tailor-made holidays across the globe, combining first-hand destination knowledge with carefully selected hotels and experiences.As we look to the next chapter, we’re proud of our heritage, our people and the relationships we’ve built across the travel industry.

Founded in 1986

London, England, GBR

92 employees (13 in marketing)

www.bestattravel.co.uk

1% recommend to a friend

1% CEO approval

Salaries

SEO Manager median pay in the United Kingdom

£40K/yr

Most pay falls between £35K and £48K. Based on 38 salaries.

See all SEO Manager salaries See more SEO Manager jobs

See all Best At Travel salaries

Marketing Team

Marketing Team Size

9 (10% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

69K

Monthly Google Ads Budget

$2.2K

Traffic Source Mix

59.5%

Direct

20%

Referral

2.4%

Social

0.3%

Paid

15.6%

Headcount Trend

Current headcount: ~92

Links

www.bestattravel.co.uk

X (Twitter)

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