SEO Lead

Responsibilities

• Build, deploy, and run Enterprise Agents and AI that colleagues use every day - self-service tooling, end-user automation, and integrations into core processes
• Own on-page SEO and content optimisation as a core priority, leading best-practice implementation across search intent, title tags, meta descriptions, header structure, internal linking, and site architecture.
• Partner closely with the content team as a primary stakeholder: deliver detailed SEO content briefs, review and optimise copy pre-publication, and act as the on-page SEO subject matter expert embedded in the content workflow.
• Identify valuable search opportunities related to the finance and investment products, co-ordinating with content and other departments to execute against them.
• Conduct content gap analysis and topical mapping to inform the content calendar, working with content teams to prioritise high-opportunity topics.
• Audit existing content for on-page performance and optimisation opportunities, recommending refreshes, consolidation, or expansion where appropriate.
• Monitor SEO performance and rankings on a daily basis and alert the Organic Search Manager of any significant changes impacting traffic or conversions.
• Create and deliver monthly SEO reports, covering keyword movements, traffic, conversions, content performance, key achievements, and other valuable metrics.
• Knowledge of content structure and on-page signals that influence AI-driven search and answer engines.
• Mentor junior SEO team members, particularly on content optimisation and on-page best practice.

Requirements

• Proven experience taking AI/ML solutions from concept into production, across model types and business contexts
• 3+ years proven experience as an SEO Executive or similar role.
• Proficiency in SEO tools and software (e.g., Google Analytics, Google Search Console, Ahrefs, ScreamingFrog).
• Strong analytical skills and the ability to interpret data and metrics.
• Excellent communication skills to collaborate effectively with content writers and cross-functional teams.
• Detailed knowledge of on-page and off-page SEO best practices and understanding of how these influence AI platforms
• Familiarity of content management systems (CMS) preferred.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Familiarity with the financial industry or investment products is a plus.
• In-house experience is a plus but not necessary.

Benefits

• Group Personal Pension Plan – 8% employer contribution and 4% employee contribution
• Life Assurance and Group Income Protection
• Private Medical Insurance – Provided by Bupa
• 25 Days Annual Leave, plus bank holidays
• Staff Discounts on our investment products
• Personal & Well-being Fund – Supporting your physical and mental wellness
• Retail Discounts – Savings at a wide range of high street and online retailers
• Voluntary Flexible Benefits – Tailor your benefits to suit your lifestyle