SEO / GEO Manager

Responsibilities

• Own and develop Oliver’s Travels’ SEO strategy and roadmap, with a clear focus on increasing organic visibility, qualified traffic and ultimately bookings.
• Take ownership across the full SEO spectrum, including technical SEO, on-page optimisation, content SEO, internal linking, site architecture, authority building and international SEO.
• Conduct regular keyword, search-intent, competitor and market analysis to identify opportunities for organic growth.
• Work hands-on with SEO tools and data to identify issues, opportunities and priorities.
• Conduct technical SEO audits and work closely with our Tech team to brief, prioritise and implement recommendations.
• Partner with the Content team to identify content opportunities, develop SEO briefs and optimise existing and new content for search performance.
• Own and continually improve internal linking and site architecture from an organic search perspective.
• Work with our PR agency and wider Marketing team to identify opportunities to strengthen domain authority, earn relevant links and increase brand visibility.
• Ensure SEO requirements are considered as part of website developments, migrations, new features and wider digital projects.
• Identify and prioritise international SEO opportunities as Oliver’s Travels continues to grow across markets.

Requirements

• Around 3–5 years’ experience in SEO , with a strong track record of improving organic search performance.
• Strong hands-on knowledge across technical, on-page and content SEO.
• Commercially minded, with an understanding that SEO success is ultimately about driving valuable traffic and contributing to bookings and revenue, not rankings alone.
• Confident using common SEO and analytics tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush or equivalent platforms.
• A strong understanding of how search is evolving through AI and generative search, with genuine curiosity about GEO and emerging discovery platforms.
• Comfortable experimenting with new tools, techniques and measurement approaches where established best practice does not yet exist.
• Strong analytical skills with the ability to turn complex data into clear priorities and recommendations.
• Experience briefing and working collaboratively across Content, Tech, Digital, PR and other specialist teams.
• Excellent communication and stakeholder-management skills, with the confidence to champion SEO/GEO priorities across the business.
• Highly organised and able to prioritise opportunities based on potential impact.

Preferred

• Experience within travel is advantageous but not essential.
• Experience with international SEO is an advantage.