SEO and GEO Manager

Responsibilities

• Leading MAB's organic search strategy and performance, driving growth in visibility, traffic and lead quality.
• Developing our approach to Generative Engine Optimisation (GEO), ensuring content is accurately surfaced across AI-powered search and answer engines.
• Driving technical SEO improvements including site architecture, crawlability, indexation, structured data, page speed and Core Web Vitals.
• Partnering with content teams to identify keyword opportunities and create content strategies that support customer journeys.
• Building insightful reporting and presenting recommendations to stakeholders across the business.
• Monitoring industry trends, search algorithm developments and emerging AI search opportunities.
• Ensuring all activity aligns with regulatory and compliance requirements.

Requirements

• Proven experience in an SEO-focused role, either in-house or agency side.
• A strong understanding of technical and content-led SEO.
• Knowledge of, or a genuine passion for, AI search and Generative Engine Optimisation.
• Experience using tools such as Google Search Console, GA4 and Semrush.
• Strong analytical skills with the ability to turn data into meaningful insights and recommendations.
• Excellent communication and stakeholder management skills.
• The ability to work effectively with developers, content specialists and business stakeholders.
• Experience within a regulated industry would be beneficial but is not essential.

Benefits

• Private Medical Insurance (Vitality), 25 days annual leave (increasing to 28 with service) plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity), retail discounts, free entertainment tickets, plus much more!
• Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager)
• A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career
• A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work
• Everyone is Welcome