SEO & GEO Content Strategist

Responsibilities

• Develop and lead long-term content strategies that consider client goals, target audiences, search intent and brand positioning.
• Collaborate with our Organic team on larger website architecture and transformation projects.
• Conduct keyword and prompt research and competitor analysis across diverse sectors and niche markets.
• Build editorial calendars aligned with target audiences and user intent, map deliverables, and execute the overall strategy.
• Monitor organic performance, produce monthly reports and in-depth quarterly reports, analysing data to adjust the strategy and continuously build visibility.
• Stay up to date with the latest industry developments, taking note of new ideas and trends that we can apply to our Content services here at Loom.
• Create and optimise a mix of content for both B2B and B2C audiences, including blogs, eCommerce product descriptions, landing pages and page briefs.
• Dig deep into niche topics, taking technical or complex information and transforming your research into readable, valuable articles and landing pages that align with our clients’ brands.
• Audit and optimise both new and pre-existing content for SEO and GEO.
• Upload content to client websites, or liaise with clients to make sure that new content is uploaded in line with SEO best practices.

Requirements

• 3 years of experience delivering successful content strategies, ideally for technical or niche industries.
• Strong writing and research skills, including long- and short-form, for both B2B and B2C audiences.
• Understanding of SEO and content best practices, and the ability to monitor performance.
• Experience using SEO tools such as Ahrefs or Advanced Web Rankings.
• Strong leadership skills and the confidence to own clients’ content strategies and, where applicable, organic service delivery.
• Attention to detail across all elements of work, especially when proofreading either internal or client content.
• Excellent communication and management abilities.

Preferred

• Agency experience (or experience managing multiple campaigns simultaneously).
• Curious about AI and its role in content creation.

Benefits

• Flexible working hours
• Hybrid working – we are an office-first agency. Option to work up to 50% of your time from home
• 25 days holiday per year (plus 1 extra day for each year of service, capped at 32)
• Annual discretionary company bonus
• Paid day off to celebrate your birthday
• Christmas office closure
• Company pension
• Enhanced parental leave
• Flexible employee benefits including private healthcare, gym or yoga memberships
• Eyecare and annual glasses allowance