SEO & AI Strategy Manager (In a leading performance agency)

Responsibilities

• Develop and own SEO strategies and roadmaps across multiple client accounts.
• Identify growth opportunities through keyword research, search intent, competitor analysis and audience insights.
• Prioritise improvements across technical SEO, content, internal linking, site architecture and authority building .
• Deliver commercially focused strategies that improve visibility, engagement, conversions and revenue.
• Develop content strategies, topic clusters and briefs based on audience needs and search behaviour.
• Champion original, authoritative and genuinely useful content.
• Audit existing content to identify opportunities for improvement and optimisation.
• Strengthen brand authority, topical relevance and content quality across traditional and AI-powered search.
• Help develop the agency's AI Search and GEO proposition .
• Explore opportunities to improve brand visibility within AI-generated answers and conversational search .

Requirements

• 3+ years' SEO experience , ideally within a digital or performance marketing agency.
• Proven experience developing and delivering SEO strategies across multiple clients or projects .
• Strong understanding of technical SEO, content strategy, search intent, on-page optimisation and authority building .
• A genuine interest in AI Search, large language models and GEO .
• Strong analytical skills with the ability to translate data into commercial recommendations.
• Excellent understanding of high-quality content and how it supports brand visibility and engagement.
• Confident presenting strategies and communicating with clients.
• Experience using GA4, Google Search Console, SEMrush, Ahrefs and Screaming Frog .
• A proactive, organised and collaborative approach.