Senior SEO Manager | Hove, East Sussex | Office Based

Responsibilities

• Own technical SEO across the client portfolio: audits, crawl and indexation management, site speed and Core Web Vitals, site architecture, migrations and structured data.
• Build and run AI-assisted workflows for audits, redirect mapping, content briefs, internal linking and reporting data, using scripts, APIs and LLM tools where they genuinely save time.
• Lead our AI search work: making sure our clinics are found and recommended in ChatGPT, Perplexity and Google's AI Overviews, and owning the entity and structured data strategy that requires.
• Turn what works into systems: playbooks, SOPs and QA processes the wider team delivers against, so quality doesn't depend on who touched the account.
• Run local SEO at scale across multi-location clinics: Google Business Profiles, location pages and citations.
• Connect SEO performance to patient outcomes through Google Search Console, GA4 and our in-house attribution platform.
• Apply the same engine to Klatch's own growth: our site, our rankings and our visibility in AI search.

Requirements

• 4+ years of hands-on SEO experience with a clear technical bias, agency or in-house. We care more about what you've shipped than how long you've been shipping it.
• Evidence that you've automated parts of your job before: scripts, Screaming Frog custom extractions, Apps Script, Python, Make/Zapier flows or LLM-based workflows. We don't mind which, but we'll ask to see one.
• Confident working with LLMs day to day: prompting, using APIs, and knowing where AI output still needs a human.
• Advanced WordPress: comfortable in themes, plugins, staging environments and page builders, and able to diagnose why a site is slow rather than just report that it is.
• Fluent with structured data and schema markup.
• Deep experience with Google Search Console, GA4 and a crawler like Screaming Frog or Sitebulb, plus Ahrefs or Semrush for the rest.
• Organised and self-directed. You'll be handed a function, not a task list.
• Healthcare experience is a bonus, not a requirement.

Benefits

• Pension contribution.
• ConversionXL membership and weekly allotted learning hours.
• Four days a week in our Hove office on Palmeira Square, Fridays from home.