Senior SEO Executive

Responsibilities

• Make and implement recommendations to improve SEO channel performance and rankings
• Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords
• Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as to produce FAQ pages and buying guides
• Use tools such as Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audits of websites as well as rectifying any issues
• Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance
• Assist with link building strategies and perform backlink link audits

Requirements

• Hands on experience in an SEO-focused role (in house or agency)
• Experience with keyword research and strategy, daily optimization, and in-depth analysis
• Ability to confidently report on key performance metrics to managers
• Ability to work to tight deadlines and respond to high priority requests
• Excellent problem solving and analytical skills
• Ability to self-manage and keep track of multiple projects
• Genuine passion for SEO and online marketing
• Experience with content marketing and social campaigns
• Continuously and proactively improves the quality of service delivered
• Willingly takes the initiative and suggests new approaches

Benefits

• Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
• Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
• Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew
• Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
• Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellbeing hub, counselling and financial/legal support.