Senior Regional Marketing Manager

Crawley, Surrey, UK (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 weeks ago

Job Summary

Own and execute the regional field marketing plan to drive revenue and pipeline, leading cross‑functional GTM coordination, event programs, and partner co‑creation while tracking ROI.

Job Description

Responsibilities

  • Develop and execute the annual regional Field Marketing plan aligned to revenue and pipeline targets.
  • Partner with Sales and Channel leadership to define GTM priorities and vertical focus areas.
  • Execute integrated enterprise B2B campaigns across digital, field, and partner channels.
  • Drive webinars, executive roundtables, workshops, tradeshows, and industry conferences.
  • Collaborate with distributors and partners to co-create joint demand generation programs.
  • Manage Coop planning, execution oversight, and ROI tracking.
  • Own end-to-end management of regional events including logistics and reporting.
  • Track KPIs including pipeline contribution, conversion rates, and event ROI.
  • Collaborate with ABM Campaigns, Digital, and Product Marketing teams to align messaging and programs.

Requirements

  • 10+ years of regional, field and/or channel marketing experience.
  • Proven experience in B2B technology marketing (cybersecurity preferred).
  • Strong leadership skills with a history of successfully managing, mentoring, and developing teams.
  • Experience with Salesforce, marketing automation tools (e.g., Marketo), and reporting platforms (e.g., Power BI).
  • Demonstrated ability to balance strategic planning with hands-on execution.
  • Excellent organisational skills with the ability to run multiple projects and meet deadlines.
  • Proven experience of working on an individual basis as part of a larger disparate geographical team with remote management.
  • Experience managing live and virtual events.
  • Strong stakeholder management skills.
  • Fluent English.

Preferred

  • Bachelor’s degree in Marketing, Business, or related field.
  • Experience in cybersecurity or enterprise software.

Benefits

  • private medical insurance
  • buying or selling annual leave
  • cycle to work schemes
  • employee discounts
  • paid volunteering day
  • stocks and shares
  • annual bonus and much more depending on the role
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Thales

Thales (Euronext Paris: HO) is a global leader in advanced technologies for the Defence, Aerospace, and Cyber & Digital sectors. Its portfolio of innovative products and services addresses several major challenges: sovereignty, security, sustainability and inclusion.The Group invests more than €4 billion per year in Research & Development in key areas, particularly for critical environments, such as Artificial Intelligence, cybersecurity, quantum and cloud technologies. Thales has more than 83,000 employees in 68 countries. In 2024, the Group generated sales of €20.6 billion.

Meudon, Île-de-France, FRA
63K employees (2,961 in marketing)
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Senior Regional Marketing Manager

Thales · Crawley, Surrey, UK · Hybrid