Senior Product Marketing Manager

Responsibilities

• Own the ICP-specific value propositions, positioning and messaging, translating complex AI capabilities into clear customer and commercial value.
• Lead customer, market and competitor insight, testing assumptions and creating the evidence bank needed to guide product decisions, strengthen claims and support GTM investment.
• Partner with Product and Commercial teams to influence the roadmap, customer experience, pricing and packaging to drive disruption and differentiation in market.
• Partner with growth teams to create integrated launch strategies from early adopter programmes through to generally available releases, setting target audiences, market sequencing, channel plans, success measures and launch phase gates.
• Own the end-to-end lifecycle strategy for each ICP, from acquisition through in-life management, driving engagement, retention and ARPU growth.
• Drive cross-functional readiness across Marketing, Sales, Partners, Support and Customer Success, ensuring teams have the messaging, enablement, assets and customer communications required to execute.
• Drive commercial performance, turning customer and commercial feedback into action, and identify new use cases, segments and monetisation opportunities that expand the propositions long-term potential.

Requirements

• Experience in Product Marketing, ideally in B2B SaaS
• Proven track record in proposition development that deliver commercial outcomes.
• Track record applying AI capabilities within products and propositions to deliver better customer outcomes.
• Strong grasp of AI tools and processes, using them effectively to work faster and improve productivity.
• A strategic thinker who’s customer-obsessed and passionate about elevating the small business experience.
• Excellent communicator with strong stakeholder management skills and a bias for action.
• Curious, adaptable, and excited by the challenge of building and scaling products in a fast-paced environment.

Benefits

• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top‑up by Sage
• 25 days of paid annual leave with the option to buy up to another 5 days
• 8 bank holiday days
• Paid 5 days yearly to volunteer through our Sage Foundation
• 50% income protection
• Holiday buy + sell
• Comprehensive health, dental, and vision coverage
• Work away scheme for up to 10 weeks a year
• Ongoing training and professional development
• Hybrid working