Senior PR & Partnerships Manager - Ethical Fashion Marketplace

Responsibilities

• Deliver our UK PR plan, agreed with our Head of PR & Partnerships, and land regular coverage for Wolf & Badger and the independent designers we champion
• Build close relationships with UK fashion, lifestyle and sustainability media, stylists and tastemakers
• Find and pitch the stories UK media will want: our independent designers, our B Corp standards, our Soho store and how we use AI in shopping
• Run the London press office: press enquiries, press materials, sample, image and credit requests, celebrity and event dressing, and press appointments in our Soho store, keeping track of every sample loan with our designer brands and store team, and passing anything sensitive to our Head of PR & Partnerships
• Keep the UK side of our shared PR and events calendar, including awards entries
• Success looks like: a high volume, steady run of quality UK coverage for Wolf & Badger and our designers, activating key moments and actively cementing the positioning of the Wolf & Badger platform for UK industry, community, customers and brands; a growing list of journalists and stylists who call us first and an efficient press office service, in conjunction with our community team, where no request or sample loan slips
• UK Creators & Influencers
• Run our UK creator and influencer programme, including ShopMy: finding the right creators, gifting, briefing and building long-term relationships, in line with the creator plan agreed with our Head of PR & Partnerships. Commission rates, tracking and paid amplification of creator content stay with our growth marketing team
• Work with our London content and social teams on the Wolf & Badger Tastemakers programme
• Success looks like: an aligned UK and European creator community that genuinely loves posting about us, driving real reach and sales that show up in the numbers we share with growth marketing; driving organic influencer coverage and ensuring we are making the most of the coverage we get by amplifying and showcasing it across our channels

Requirements

• Significant (e.g. 5+ years) in PR, in-house or agency, in fashion, lifestyle, beauty or retail, including hands-on press office experience
• Strong relationships with UK fashion and lifestyle media and stylists, and a track record of landing quality coverage
• Experience working with creators and influencers, from gifting to longer-term relationships
• Experience planning and delivering events, from press breakfasts to Fashion Week moments
• Excellent organisation: you can run many requests, samples and deadlines at once without anything slipping
• A strong writer, able to pitch the right story to the right journalist
• Proactive and resourceful: you spot opportunities and follow them through
• Comfortable using AI tools in your day-to-day work, or keen to learn
• Able to work onsite in our Central London office and Soho store at least 3 days per week, plus occasional evenings and weekends for events
• A genuine passion for independent brands, fashion and sustainability

Preferred

• Experience with ShopMy, LTK or similar creator platforms
• Experience delivering brand partnerships or collaborations
• Experience in a scale-up, marketplace or multi-brand retailer
• Experience working with agencies or freelancers
• Familiarity with media database and coverage tools such as Roxhill, Cision or Launchmetrics
• Familiarity with B Corp or mission-driven businesses

Benefits

• Generous paid annual leave in addition to bank holidays
• Hybrid working (3+ days per week in our Central London office and Soho store)
• Annual work from abroad allowance
• Paid volunteering leave, pet-ernity leave and heartbreak leave
• Quarterly Wellness Wallet to spend on products or services meaningful to you
• Subscription to the Yulife health and wellbeing app
• Optional health insurance
• Cycle to work scheme
• Staff discount across Wolf & Badger, in-store and online
• Career development opportunities in a scale-up international business