Senior PPC Executive

Responsibilities

• Develop, launch and scale paid search campaigns across EU markets, optimising for performance and growth
• Support the wider Paid Search team to run go-to-market campaigns for new launches from start to finish, alongside our everyday activity
• Deliver an always-on testing programme across ads, landing pages and other areas, and contribute to our test and learn roadmap
• Explore and apply AI tools and automation to improve how we build, optimise and analyse campaigns
• Analyse campaign performance and test results, turning them into clear insights and practical recommendations
• Take ownership of your work with a high degree of autonomy, managing several priorities at once with care and attention to detail
• Work with large data sets to spot trends, solve problems and uncover opportunities to grow our market share
• Collaborate with colleagues across the business to share learnings, including what works well and what doesn’t, and play an important part in the success of our European growth strategy

Requirements

• Fluency in English and strong communication skills, with the ability to explain data-led recommendations clearly
• Hands-on experience running and optimising Google Ads and Microsoft Ads accounts
• A solid understanding of digital marketing tactics, particularly how the Google auction works and automated bidding
• Confidence working with large data sets in Excel, and a curious, data-driven approach to problem solving
• Curiosity and enthusiasm for using AI to work smarter, for example to automate routine tasks, generate ad ideas or spot trends, along with the judgement to check and refine what AI produces
• A growth mindset and enthusiasm for developing your skills, backed by enough paid search experience to work independently, for example from managing your own campaigns

Preferred

• Ideally, experience with feed-based tools, AI-powered campaign types, or other PPC management platforms
• You may also have experience with EU PPC accounts, other digital marketing channels, or working with Tableau, dashboards, BigQuery or SQL

Benefits

• Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.