Senior PPC Executive

Responsibilities

• Develop and execute the PPC strategy for driving print and digital subscriptions across Immediate Media's brands, including Good Food, Radio Times, History Extra and Gardeners' World.
• Plan, build and optimise campaigns, primarily on Google Ads, to hit targeted subscription volumes, spend and CPA across each brand.
• Proactively identify and test PPC opportunities beyond Google to diversify and strengthen the channel mix.
• Work collaboratively and proactively with Acquisition Managers and key stakeholders, including brand teams, design and editorial, to brief and land best-in-class creative and landing page assets.
• Build and apply measurement models that demonstrate the incremental sales impact of PPC activity, informing budget and strategy decisions.
• Stay ahead of the latest innovations in the Google Ads stack, including new campaign types, AI-driven audiences and automated bidding, and share that knowledge to help drive the wider team's agenda forward.
• Take full ownership and accountability for the performance, growth and efficiency of the PPC channel.

Requirements

• Hands-on experience running PPC campaigns across Google Ads and ideally Apple Search Ads, with a strong focus on performance and efficiency
• A commercial mindset, comfortable working with CAC, LTV, CPA and volume targets, and able to build or apply measurement models that prove incrementality.
• Up-to-date expertise across the latest Google Ads innovations, including new campaign types, AI-powered audiences and bidding, and confidence sharing that knowledge with others.
• A genuinely proactive, self-starting approach, someone who spots opportunities and takes ownership rather than waiting to be asked.
• Strong collaborator, able to work effectively with acquisition, brand, design and editorial stakeholders to get the best out of every campaign.
• A hunger to learn, develop and grow the channel, with a strong sense of accountability for results.
• Develop and execute the PPC strategy for driving print and digital subscriptions across Immediate Media's brands, including Good Food, Radio Times, History Extra and Gardeners' World.
• Plan, build and optimise campaigns, primarily on Google Ads, to hit targeted subscription volumes, spend and CPA across each brand.
• Proactively identify and test PPC opportunities beyond Google to diversify and strengthen the channel mix.
• Work collaboratively and proactively with Acquisition Managers and key stakeholders, including brand teams, design and editorial, to brief and land best-in-class creative and landing page assets.

Benefits

• A relaxed working environment with regular socials including a summer festival
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces