Senior Paid Media Executive

Responsibilities

• Support the planning, setup, launch and ongoing management of paid media campaigns.
• Build and manage campaigns across platforms such as Meta, Google Ads, LinkedIn, TikTok and other relevant channels.
• Manage campaign budgets, pacing and performance against agreed objectives.
• Monitor campaigns regularly and identify opportunities for optimisation.
• Manage audiences, targeting, placements, bids and budgets.
• Ensure campaigns are correctly structured, tracked and implemented.
• Analyse campaign performance and identify what is working, what isn't and why.
• Make informed optimisation decisions based on performance data.
• Test audiences, creative, messaging, formats and landing pages.
• Track key metrics including reach, engagement, traffic, leads, conversions, CPA, ROAS and other relevant KPIs.

Requirements

• Experience working with paid social and/or paid search campaigns.
• A good understanding of platforms such as Meta Ads Manager and Google Ads.
• An understanding of campaign objectives, audiences, targeting and optimisation.
• Confidence working with performance data and analytics.
• Strong attention to detail.
• Good numerical and analytical skills.
• An understanding of how creative affects paid performance.
• The ability to manage multiple campaigns and deadlines.
• Good communication skills and the confidence to contribute ideas.
• A willingness to learn and develop across different channels.

Preferred

• Formal platform certifications are useful, but curiosity, commercial awareness and the ability to think critically matter more to us than a collection of certificates.

Benefits

• £30,000 - £40,000 annual salary (depending on experience)
• Monday – Friday core working days
• 10:00 – 15:30 core working hours, it’s your choice if the other three hours are before or after those core times
• 25 days annual leave plus bank holidays
• Birthday off
• Laptop provided plus equipment and tech to fulfil your role and duties
• Continuous training and development from the Creative Director
• Genuine role progression as the Agency grows
• Sick day allowance
• Pension contributions