Senior Marketing Manager

Leeds, UK (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own integrated offline and digital campaigns with end-to-end ownership of planning, budgets, and partner activations for sport and charity events.

  • Campaign ownership: plan, execute, and optimize campaigns across PR, partnerships, print, outdoor, and community engagement.
  • Budget governance: track spend, forecast, and report to maximize participation outcomes and efficiency.
  • Partnerships and events: deliver activation plans and manage relationships with sponsors, charities, and communities, including event launches and activations.

Job Description

Responsibilities

  • Lead the planning and delivery of integrated marketing campaigns.
  • Develop annual and event-specific marketing plans aligned to participation and brand objectives.
  • Manage traditional marketing activities including PR, partnerships, print, outdoor advertising, and community engagement.
  • Monitor campaign performance, analyse data and insights, and provide recommendations to improve results.
  • Manage marketing budgets effectively, ensuring accurate financial tracking, forecasting and reporting.
  • Support brand development and ensure consistency across all marketing activity.
  • Deliver partner activation plans and build relationships with sponsors, charities, and community stakeholders.
  • Manage external stakeholders - agencies, suppliers, and campaign timelines.
  • Support event launches, media activity, and event-day activations.
  • Use insight and data to inform campaign planning and improve participant acquisition, retention and satisfaction.
  • Work closely with the Senior Performance and Insights Executive to ensure offline and digital activity is fully integrated.

Requirements

  • Minimum 5 years' experience in marketing, campaigns, brand, or communications.
  • Proven track record delivering integrated marketing campaigns.
  • Experience across PR, partnerships, events, print, and out-of-home advertising.
  • Strong project management, communication, and stakeholder engagement skills.
  • Comfortable using data and insights to evaluate performance and inform strategy.
  • Experience within sport, events, charity, or purpose-led organisations is desirable.

Preferred

  • Experience within sport, events, charity, or purpose-led organisations is desirable.
Jane Tomlinson's Run For All logo

Jane Tomlinson's Run For All

Run For All is part of the lasting legacy of the late amateur athlete and fundraiser Jane Tomlinson CBE. Jane, from Leeds, made headlines around the world by taking part in a series of incredible endurance events - despite being diagnosed with an incurable cancer.The mum-of-three defied her devastating diagnosis to complete challenge after challenge – from marathons and triathlons to ironman contests and cross-Europe cycle rides.By 2007 her declining health meant she was unable to take part in any more extraordinary undertakings. However, using the money she raised on her epic American adventure, Jane was able to sow the seeds for the Run For All Leeds 10K – the cornerstone of what would become her continuing legacy.Today that one run has grown into one of the UK’s biggest not-for-profit events companies, providing a fundraising vehicle for a huge number of local and national charities.Run For All’s events programme features a number of 10Ks – Leeds, York, Burnley, Nottingham, Middlesbrough, Bury and Sheffield – and the Marathon Series, which includes the Leeds Half Marathon, Sheffield Half Marathon, Derby Half Marathon, Yorkshire Marathon and Yorkshire 10 Mile. Many of our events include team and corporate challenges - if you are a company, group of colleagues or friends looking for a new challenge, we have the event for you.Every year tens of thousands of people take part in our popular events – running for charity, for a personal challenge or just for fun.While we’ve changed since that first Leeds 10K – not least by growing significantly, Run For All’s philosophy remains exactly the same; high-quality, great fun events for absolutely all abilities.Inspired? Then come and join us.

Founded in 2007
GBR
45 employees (7 in marketing)

Traffic Signals

Monthly Visitors
147.6K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
58.9%
Direct
35%
Referral
5.5%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
6 (13% of company)