Responsibilities

• The Head of Marketing will be responsible for the management and organisation of the marketing function within the Group, with direct responsibility for multiple businesses’ online presence and marketing strategies.
• Working alongside the Managing Director of Hire & Sales, the role will influence strategic decisions, make financial sense of new opportunities, and suggest new ideas through the use of analytics and ROI versus marketing spend.
• Marketing reporting processes and systems require development through the continual improvement of reporting output.
• The role will drive change and maximise brand awareness and ROI within the marketing function, while increasing efficiency and maintaining and increasing effectiveness.
• Support the Group’s business growth goals through developing and leading effective marketing strategies
• Establish new and innovative ideas to drive growth and brand
• Identify activities and opportunities globally that will allow recommendations on future business decision-making and proactive planning
• Support management in strategy and performance through brand and marketing awareness
• Further develop and drive the digital strategies within the Group to take advantage of brand opportunities for our products and services
• Explore new technologies to understand how the department can be continually developed