Senior Marketing Manager

London, UK (On-site)

$77K/yr - $96K/yr (Est.)Senior LevelFull time

Posted 2 hrs ago

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Job Summary

Own the Shannon brand publicly, drive content and storytelling, and orchestrate GTM, social, and AI-native marketing systems to build credibility, accelerate launches, and generate demand, while partnering with sales and product teams to scale the marketing function.

Own and evolve a recognisable public brand and product narrative.
Lead content engine, launch campaigns, and founder-led distribution.
Implement AI-powered workflows and operations with measurable impact on pipeline and revenue.

Job Description

Responsibilities

You will own the public development of the Shannon brand.
This includes: Brand positioning; Product narrative; Voice and tone; Launch messaging; Customer proof; Founder-led content; Product education; Website and landing page messaging; The way Shannon shows up across the market.
You will also support the FBED Labs parent brand.
Content and storytelling: Build and run the content engine: Founder posts; LinkedIn content; Launch content; Product explainers; Case studies; Customer stories; Sales support assets; Email and newsletter content; Website copy; Long-form thought leadership; Campaign narratives; Event follow-up content.
GTM and performance: Campaign planning; Paid tests; Ad creative testing; Landing pages; Lead magnets; Tracking and attribution; Audience building; Funnel reporting; Conversion improvements; Launch sequences; Partner and event campaigns; Coordination with sales around pipeline goals.
Social, PR and distribution: LinkedIn and founder presence; Product announcements; Launch event promotion; Customer proof distribution; Media and podcast angles; PR opportunities; Community signals; Partner amplification; Turning real company progress into visible market momentum.
AI-native marketing systems: Claude workflows; Claude Design workflows; Agent-supported content production; Internal marketing workspace design; Campaign brief systems; Content libraries; Asset libraries; Launch checklists; Reporting flows; Prompt systems; Product-to-marketing translation workflows; Lightweight automation; Better ways to use our own models and tools to support marketing.
Revenue support: Product launches; Pipeline generation; Sales collateral; Case studies; Customer proof; Campaigns; Objection handling assets; Demo follow-up assets; Event follow-up; Conversion improvements; Clearer market education.
The first 90 days: The first 90 days will be hands-on.
What success looks like: Within the first year, success means: Shannon has a clear and recognisable public brand; FBED Labs has stronger market credibility; Product launches are structured, visible and commercially useful; Content is consistent, sharp and trusted; Social and founder-led distribution are active and improving; Customer proof is captured and published properly; Landing pages, campaigns and lead paths are live and measurable; Marketing is contributing to pipeline and revenue goals; The internal marketing workspace is helping the team produce better work faster; Claude and agent workflows are embedded into the marketing process; The company has the foundation for a scalable marketing function; You are clearly on the path toward Marketing Director or CMO-level responsibility.

Requirements

Strong B2B SaaS or technical product marketing experience.
Excellent writing ability.
Experience building or significantly improving a brand.
Experience across content, product marketing, social, launch and demand generation.
Experience with paid campaigns, landing pages, analytics and campaign reporting.
Strong creative judgment.
Strong commercial judgment.
Data literacy and comfort with performance metrics.
Experience working with founders, sales teams and product teams.
Experience using Claude or similar AI tools in your work.

Preferred

Claude Code, automation, lightweight technical workflows, webflow-style site work, analytics setup or similar
Experience with Claude or similar AI tools in your work
Bonus points for Claude Code, automation, lightweight technical workflows, webflow-style site work, analytics setup or similar

FBED Labs

Cost and Performance Should Move in Opposite DirectionsEvery major technology follows a predictable curve. Processing power becomes cheaper and faster. Storage becomes cheaper and more abundant. Communication becomes cheaper and more reliable.Business development broke this pattern. Over the past decade:Customer acquisition costs increased 60%+Trust in commercial communication decreasedConversion rates declined across channelsTime spent on business development expandedThe conventional response is to spend more, automate more, generate more noise. This accelerates the problem.Our hypothesis: The inverse relationship between cost and performance is achievable in commerce. It requires treating business development as an engineering problem, not a volume problem.We are currently seeking 27 more users to receive updates to software and service weekly, with reductions in cost as our processes and experiments improve. If you are a consulting firm, coach, expert-driven business, then we are already working hard to delivery predictable and ever improving insight for 73 of you. Whilst there is an investment to work with us (currently around $1500 USD per month), this will be returned in both data, tools, lead generation, coaching and support as we seek to improve predictability. We are expecting our costs to decrease in December.

3 employees

www.fbed.io