FBED Labs

Cost and Performance Should Move in Opposite DirectionsEvery major technology follows a predictable curve. Processing power becomes cheaper and faster. Storage becomes cheaper and more abundant. Communication becomes cheaper and more reliable.Business development broke this pattern. Over the past decade:Customer acquisition costs increased 60%+Trust in commercial communication decreasedConversion rates declined across channelsTime spent on business development expandedThe conventional response is to spend more, automate more, generate more noise. This accelerates the problem.Our hypothesis: The inverse relationship between cost and performance is achievable in commerce. It requires treating business development as an engineering problem, not a volume problem.We are currently seeking 27 more users to receive updates to software and service weekly, with reductions in cost as our processes and experiments improve. If you are a consulting firm, coach, expert-driven business, then we are already working hard to delivery predictable and ever improving insight for 73 of you. Whilst there is an investment to work with us (currently around $1500 USD per month), this will be returned in both data, tools, lead generation, coaching and support as we seek to improve predictability. We are expecting our costs to decrease in December.