Senior Marketing Manager

Responsibilities

• You will own the full marketing function across two complementary pillars:
• Content Strategy & Thought Leadership
• Develop a content strategy that builds the company — not just its leaders — as THE trusted voice in the industry.
• Produce evergreen and topical content mapped to each product and buyer cycle: whitepapers, case studies, webinars, PR and insights.
• Commission and flesh out client case studies that demonstrate solid, quantified ROI.
• Translate complex financial and technical concepts into clear, compelling messaging that resonates with decision-makers.
• Manage pre- and post-event content programmes to maximise each event’s pipeline contribution.
• Demand Generation & Inbound Pipeline Growth
• Design and own multi-channel demand generation programmes targeting our Ideal Customer Profile (ICP) — paid, organic, events and beyond.
• Own the marketing tech stack including intent data tools, contact sourcing platforms and buying signal monitoring.

Requirements

• Proven track record in B2B demand generation or growth marketing, ideally in fintech, financial data or SaaS.
• Hands-on experience with multi-channel campaigns: you build them, you measure them, you improve them.
• Comfortable defining and working with ICP frameworks, buyer personas and intent signals.
• Strong content and messaging instincts — you can write a compelling one-liner and a 10-page whitepaper.
• Data-driven: you make decisions with evidence and can translate numbers into narratives.
• Self-starter with the ability to manage multiple projects without losing quality or momentum.

Preferred

• Experience marketing data or analytics products to institutional or professional buyers.
• Familiarity with intent data platforms, contact sourcing tools and marketing automation.
• Track record of producing client case studies and ROI-led thought leadership.
• Experience running or supporting industry events.
• Comfortable working cross-functionally in a fast-moving, high-ambiguity environment.