Brand Ambassador (Gyms and Leisure Centres)
HealthHero
York, UK (Remote)
In-houseFull-timeEntry level
18 hrs ago
Senior Marketing Manager, Brand Experience - Saucony London, England
London, UK
Salary Not AvailableSenior Level
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale Saucony's EMEA event agenda across major activations, retail experiences, and community programs with clear KPI and ROI focus.
- Own end-to-end event strategy and portfolio in EMEA, aligning to brand and commercial priorities.
- Lead cross-channel amplification across social, content, digital, e‑commerce, and retail.
- Manage partnerships, budgets, reporting, and local activations with regional teams while tracking learnings and impact.
Job Description
Responsibilities
- Define and lead the EMEA event strategy across all tiers of events including major marathons, owned flagship events and community activations
- Oversee integration of retail and in-store brand experience as part of a unified IRL brand ecosystem
- Act as the strategic lead ensuring Saucony shows up in bold, premium and culturally relevant ways
- Lead cross-functional coordination across marketing channels including social, content, digital, e-commerce, retail and community
- Manage and develop direct reports, acting as a centre of excellence for events and brand experience
- Define and own the EMEA event strategy and portfolio, aligning to brand and commercial priorities
- Set KPIs and growth metrics for all brand events
- Own end-to-end event partnership management from planning through execution
- Lead cross-channel amplification ensuring events are integrated across all marketing touchpoints
- Partner with regional teams to deliver local activations and integrate community ecosystems including run clubs
Wolverine Worldwide
Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us.With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders.Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better.•Be Great.•Make Amazing.•Win Together.•Stay Curious.•Act Now.•Deliver Results.We are dedicated to advancing the following brands that makeup our ever-expanding portfolio:• Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®• Licensed – Cat® Footwear and Harley-Davidson® FootwearWe invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.
