Senior Marketing Manager

Responsibilities

• Lead marketing strategy for assigned programmes and commissions, planning, delivering and refining campaigns using real-time data, monitoring and evaluation.
• Use insight into educators’ and leaders’ needs, motivations and behaviours to shape effective campaigns, website messaging and direct marketing activity.
• Work closely with internal teams, partners and external suppliers to support recruitment, sales, alumni communications, lead generation, retention and high-quality campaign delivery.
• Support strong marketing operations by using automation and reporting tools, managing budgets, and upholding Ambition Institute’s brand across all communications.

Requirements

• Essential
• The ideal candidate will possess the following qualities:
• - Mission: a strong commitment to education, the non-profit sector and raising the aspirations, achievements and life chances of all children
• - Experience of successfully developing and delivering marketing strategies using multiple channels and tactics that generate high-quality leads.
• - Experience of using AI or automated engagement studios to foster the interest, conversion or retention of candidates aligned with experience of using email tools and databases.
• - Experience of commissioning media buying agencies and freelance designers.
• - Project management skills, and the ability to brief well and deliver through others.
• - Excellent copy writing skills, with the ability to adapt and adhere to the Ambition tone of voice and style guide and successfully develop marketing collateral and content.
• - Experience of monitoring, evaluation and analysis, using it to constantly adapt and refine your approach.
• - Relationship management – ability to work with colleagues at all levels and unite others around a plan with confidence and credibility.

Preferred

• Desirable
• - Experience of using Salesforce or Pardot to manage automated marketing campaigns.
• - Experience of using tracking software to analyse detailed behavioural data to inform strategy and approach.
• - Experience of designing materials using Adobe or Indesign.

Benefits

• What’s in it for you….?
• - Competitive annual salary
• - Professional development for all staff
• - 25 days’ annual leave, plus bank holidays and 'winter shut down’ at the end of December/beginning of January
• - Employer pension contribution of 11%
• - Agile, hybrid working culture, so you can manage when and where you work
• - Staff affinity networks that help keep equality, diversity and inclusion at the heart of our work
• - Blind recruitment process to ensure equality and fairness in our hiring
• - Enhanced maternity pay after a year’s service
• - Shared parental leave package