Head of Marketing

Responsibilities

• Driving traffic, customer acquisition and brand growth
• Owning the strategy, budget and performance of the Marketing department
• Translating business and commercial objectives into a clear, prioritised marketing plan
• Identifying new channels, markets and opportunities to drive growth
• Leading the paid media, content/social, email/CRM and brand functions
• Holding the paid media and performance marketing team accountable for ROAS, CPA and customer acquisition targets
• Reviewing and approving paid media strategy and budget allocation across Meta, Google, TikTok and other platforms
• Owning brand positioning and ensuring consistency across all marketing channels and markets
• Overseeing content and social strategy
• Directing creative and content output

Requirements

• Several years in a senior leadership or head-of-department role
• Leading a multi-disciplinary marketing team (e.g. paid media, content/social, email/CRM, brand)
• Owning and managing a marketing budget, with clear accountability for ROI
• Both digital and offline marketing channels
• E-commerce and D2C marketing
• Fitness, health or lifestyle brands (preferable)
• Working in a fast-growing or founder-led business (desirable)

Benefits

• Salary: £80-120k
• 25 days holiday + bank holidays
• Free on-site gym
• Employee discounts
• Enhanced sick pay scheme
• Enhanced maternity and paternity pay