Head of Commercial Marketing

UK (Remote)

£80K/yr – £90K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own a priority commercial engine from market insight to pipeline and revenue, shaping proposition, segments and go-to-market while enabling sales and driving continuous improvement.

  • Lead market intelligence, segmentation and messaging
  • Build and track pipeline and revenue targets
  • Enable sales and optimize campaigns across multi-stakeholder buying cycles

Job Description

Responsibilities

  • Commercial marketing strategy and go-to-market plan for your engine
  • Market, customer, competitor and buying-group insight
  • Proposition, positioning and commercial narrative
  • Priority segments, accounts and audiences (account-based marketing)
  • Marketing-generated and marketing-influenced pipeline
  • Conversion from awareness to engagement, qualification and opportunity
  • Sales enablement, performance reporting and continuous improvement

Requirements

  • Significant senior B2B marketing, product marketing, growth, demand generation or go-to-market experience
  • Ownership of a proposition, market, sector or commercial programme
  • A track record of generating and progressing complex B2B pipeline
  • Experience working with Sales against shared revenue targets
  • Understanding of long, multi-stakeholder buying cycles
  • Skill in turning complex products into clear, differentiated propositions
  • Confidence presenting to senior customers, executives and technical specialists
  • Strong use of CRM, pipeline and campaign data to make decisions

Preferred

  • enterprise tech, SaaS, AI or digital transformation; UK public sector, local government or education; account-based marketing; scale-up environments; partner-led go-to-market
  • Direct sector experience is helpful, but less important than evidence that you can understand a complex market and take genuine commercial ownership

Benefits

  • £1,200 annual work-from-home allowance
  • 25 days holiday plus bank holidays
  • Enhanced pension scheme – 5% employer contribution
  • Private healthcare (Vitality)
  • Remote-first working – work flexibly from anywhere in the UK
  • Work at the cutting edge of public sector AI
  • Real social impact – transforming how public services are delivered
  • Autonomy, influence and a seat at the table in a fast-scaling company
ICS AI Ltd logo

ICS AI Ltd

4.2 Glassdoor

AI-native transformation for public services and trusted sectors.ICS.AI is one of the UK’s fastest-growing and most trusted artificial intelligence companies, helping public services and other high-trust sectors move from AI-curious to AI-native.We work with organisations where accountability, ethics, and real-world impact matter – including local and central government, education, social housing, and other regulated public services – delivering AI that is practical, governable, and proven at scale.The AI opportunity is no longer about isolated pilots. Real value comes from organisation-wide transformation, embedding AI across services, staff workflows, and back-office operations under a single AI Target Operating Model (AI TOM).Our work spans:•AI Front Doors for residents, citizens, and students•Staff Copilot workspaces that augment human decision-making•Agentic AI to automate high-volume, rules-based processes with human oversight•Governance-by-design to ensure safety, compliance, and accountabilityICS.AI is recognised as one of the UK’s fastest-growing profitable AI companies, the 23rd largest AI supplier to UK government, and 4th in TechRound’s Most Transformative Tech Companies listing, with multiple national public sector innovation and service delivery awards.This includes delivering £7.5m in verified savings for Derby City Council, alongside award-winning AI solutions now used at scale across public services.We don’t sell generic AI tools. We partner with organisations to deliver AI-native operating models, supported by a unified AI platform and deep sector expertise, that scale, are trusted, and deliver real value – not hype.The future of public services is AI-native. We help organisations get there – safely, strategically, and at pace.

Founded in 2018
Sherborne St John, Old Basing, Chineham, Hatch, England, GBR
48 employees (6 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

£80K/yr – £90K/yr

Taken straight from the job posting.

The middle of this range (£85K) is 21% above the median base salary for Head of Marketing roles in the United Kingdom (£70K).

Head of Marketing median pay in the United Kingdom

£70K/yr

Most pay falls between £63K and £82K. Based on 46 salaries.

See all ICS AI Ltd salaries

Marketing Team

Marketing Team Size
5 (10% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
34.5%
Direct
39.6%
Referral
10.1%
Social
6.2%
Paid
3.3%

Headcount Trend

Current headcount: ~48
ICS AI Ltd logo

Head of Commercial Marketing

ICS AI Ltd · UK · Remote