Marketing Director

Responsibilities

• Develop and execute company’s brand strategy, positioning and identity.
• Build consumer awareness, recognition, trust and loyalty across priority markets.
• Establish a consistent presence across our website, social media and digital channels.
• Deliver campaigns and content that strengthen brand recognition and long-term value.
• Own and accelerate Amazon performance across the UK, Europe and North America, delivering profitable sales growth and stronger marketplace execution.
• Lead Amazon trading strategy across pricing, promotions, product launches and category performance to grow revenue and contribution margin.
• Improve Amazon conversion, search visibility, organic ranking, advertising efficiency and market share.
• Set clear Amazon and wider marketplace targets, with regular performance reviews and accountability for results
• Develop and scale DTC e-commerce, TikTok Shop, social commerce and other digital channels.
• Build sustainable customer acquisition and retention strategies.

Requirements

• Significant senior sales, marketing or commercial leadership experience in e-commerce or consumer products.
• Proven experience building or significantly developing a consumer brand.
• Proven track record of materially growing Amazon sales and profitability across multiple markets, with strong command of marketplace trading and advertising.
• Experience launching or scaling DTC, social commerce or other digital sales channels.
• Expertise in digital marketing, customer acquisition, pricing and commercial performance.
• Excellent commercial judgement, including budget ownership and marketing ROI.
• Proven team leadership, strategic thinking and a practical, hands-on approach.

Preferred

• Experience in international e-commerce, consumer brands and high-volume marketplace operations would be advantageous.

Benefits

• Casual dress
• On-site parking
• Bright Exchange
• Employee Assistance Programme
• Regular social events including summer & end of year parties.
• Spontaneous employee well-being treats
• A day off for your birthday
• Vouchers at Christmas to shop with F&F
• Staff Purchases
• NEST Pension