Chief Marketing Officer (CMO)

UK (On-site)

£180K/yr – £230K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own and execute a multi-channel brand and growth strategy for an app/subscription business, leading GTM, budget management, team expansion, and cross-functional partnerships across B2B, D2C, and international markets.

Lead acquisition, retention and ROI across paid, CRM and content programs
Scale the brand, creative direction, and non-digital channels while driving product-led growth

Job Description

Responsibilities

Reporting directly to the founder to build an integrated brand & marketing strategy across all functions of the business
Driving growth across wholesale, trade, retail B2B, D2C and ecommerce
Owning brand positioning, tone of voice and creative direction
Managing a £1m+ marketing budget
Acting as the lead on go-to-market for every new app feature, product launch and campaign
Growing the Marketing Team to build out a full stack marketing solution
Diversifying from socials and Meta, developing non-digital marketing channels including PR, print media, TV, Radio and podcasts
Introducing new brand guidelines, geared towards ‘lifestyle'
Building trade marketing assets and campaigns to support supermarket, health food shop, warehouse club, retail store and gym clients
Developing joint promotions with sporting clubs

Requirements

Marketing an app or subscription model
Multi-channel marketing
Building brands across wholesale, trade, retail B2B, D2C and ecommerce
Managing multi-million pound budgets
Assembling the right teams to deliver success
Acquisition, retention and marketing ROI

Preferred

Resilience
Zero ego
Change agility
Heightened emotional intelligence

Benefits

£180-230k pa?
25 days holiday + bank holidays
Electric vehicle scheme
Free on-site gym
Employee discounts
Enhanced sick pay scheme
Enhanced maternity/paternity pay

Catalyst

4.0 Glassdoor

Catalyst is the holding company of two successful eCommerce (Jamtangan.com & Voila.id), and an elite Growth & Tech team behind them.Our Vision is to be the no.1 e-commerce company in Indonesia by understanding our customers’ needs and continuously innovate on their behalf to construct the best e-commerce website and application in Indonesia.We believe in Catalyst’s greatest asset: Our fundamentally strong and loyal team. We work to win.#BuildTrustEmpowerOthers

Founded in 2014

Gambir, Jakarta, IDN

239 employees (30 in marketing)

www.ctlyst.id

100% recommend to a friend

Salaries

Posted range

£180K/yr – £230K/yr

Taken straight from the job posting.

General Marketing median pay in the United Kingdom

£40K/yr

Most pay falls between £33K and £56K. Based on 906 salaries.

See all General Marketing salaries See more General Marketing jobs

See all Catalyst salaries

Marketing Team

Marketing Team Size

16 (7% of company)

Median Tenure

18.6 years

Marketing Roles Posted (Last 30 Days)

Funding

Last Raise

Seed, 5 years ago

Funding History

Jan 2021
Seed

Traffic Signals

Monthly Visitors

6.4K

Traffic Source Mix

53.3%

Direct

39.5%

Referral

Social

1.5%

Paid

1.5%

Headcount Trend

Current headcount: ~239

Links

www.ctlyst.id

X (Twitter)

Crunchbase

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