Senior Marketing Manager, Adult Trade

Responsibilities

• Campaign Leadership: Creating, implementing and analysing creative campaigns that utilise the full marketing mix to cut through the noise.
• Brand & Launch Strategy: Driving the positioning for titles, authors and building brands, while collaborating directly with high-profile authors and their teams to develop bestselling global campaigns.
• Creative Direction: Overseeing the creation of highly engaging consumer-facing assets and sales materials - from digital to outdoor - working closely with designers, creative professionals and external media agencies.
• Strategic Collaboration: Leading key relationships with our publicity, editorial and sales teams and actively contributing to conversations around wider publishing strategy, list shape and acquisitions.
• Partnerships & Growth: Proactively pursuing cross-promotional partnerships, deepening relationships with influencers and retailers and collaborating with international teams to ensure cohesive global campaigns.
• Budget Management: Working closely with the Head of Marketing to set, manage and reactively adjust budgets to seize market opportunities.
• Team Leadership: Line managing and mentoring junior team members, fostering a collaborative and ambitious team culture.

Requirements

• Strong demonstrated experience of B2C marketing in publishing, working with established brands, platform authors and launching debuts
• Equally comfortable working on literary fiction and ideas-led non-fiction, combining creativity with strong commercial instincts
• Creative vision and excellent copywriting skills, an impeccable eye for detail and a strong understanding of how to build a compelling visual language for a campaign.
• Proven strategic and analytical skills, including a strong ability to interpret data, identify market trends, improve outcomes and develop new processes.
• A deep understanding of the modern media and cultural landscape, digital marketing tools and current social platforms.
• Outstanding interpersonal, negotiation and persuasion skills, with the ability to confidently build strong relationships and communicate with stakeholders at all levels, including high-profile authors, influencers and global brand partners.
• The ability to manage multiple priorities and work collaboratively across departments
• Excellent organisational and the ability to manage multiple priorities
• Unmatched enthusiasm for connecting readers with outstanding authors and books
• Line management experience

Benefits

• Bloomsbury Benefits
• Two paid Personal Wellness Days
• Flexible Fridays – take Friday afternoon off by working an additional 3 hours and 30 minutes earlier in the week
• Work Anywhere Fortnight - For two weeks of any calendar year. The minimum period for Working Anywhere is one week, the maximum period is two weeks.
• Season Ticket Loan
• Learning & Development - Free access to LinkedIn Learning, BookMachine Campus, InRehearsal & IPG Skills Hub
• Share Save Scheme
• AXA Healthcare Plan (Private Medical Insurance)
• Ride to Work Scheme
• Peppy Health App