Responsibilities

• Responsible for implementing the Vitality programme and engagement marketing strategy as set out by Director and Head of the team
• Plan and operationally coordinate activities across a varied portfolio of campaigns and initiatives to keep momentum and deliver against timelines, to ensure a quality customer experience and high level of customer understanding
• Responsible for co-ordinating and briefing all the key supporting channels and teams needed to execute brilliantly against the Vitality programme and engagement strategy including content and social, design and copy, digital product, CRM and external agencies and our Vitality partners. Working with other teams in the business to ensure quality standards and deadlines are adhered to
• Own communications relating to product changes and updates for example; communicating new Vitality partners, points changes, partner removals
• Maintain relationship with our Vitality partners and suppliers, ensuring we our optimising marketing opportunities with them and where they are incorporating the Vitality brand into their own material that they adhere to brand guidelines
• Building and maintaining strong relationships with key stakeholders including Vitality Operations, Servicing, Retention and Distribution, Enterprise and the broader Marketing team

Requirements

• Degree-level education or equivalent relevant experience
• Proven experience in a marketing role within a dynamic business environment
• Experience planning, managing and delivering marketing campaigns and projects
• Strong written communication skills, with the ability to create clear and concise customer communications and briefs
• Experience translating complex products or technical concepts into customer-friendly messaging
• Excellent stakeholder management and relationship-building skills
• A collaborative approach and the ability to work effectively across multiple teams
• Proven customer engagement and retention marketing experience
• Strong partner campaign delivery and optimisation
• Demonstrated member communications and engagement strategy execution

Benefits

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary
• These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!