Senior Marketing Executive - Customer Engagement

Responsibilities

• Delivering customer engagement campaigns across multiple marketing channels.
• Managing projects from initial brief through to execution and performance analysis.
• Supporting the launch of new products, propositions and customer benefits.
• Creating and optimising customer lifecycle communications.
• Developing engaging health and wellbeing content plans.
• Working with data teams to define audience segmentation and targeting strategies.
• Briefing and collaborating with internal creative and studio teams.
• Monitoring campaign performance and identifying opportunities for improvement.
• Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
• Ensuring all communications meet FCA and financial promotions requirements.

Requirements

• Around 2-5 years' marketing experience in a commercial environment
• Experience managing marketing campaigns and multiple projects simultaneously
• Exposure to customer engagement, CRM, lifecycle marketing or content marketing
• Experience across channels such as email, digital, social or direct marketing
• Strong stakeholder management and communication skills
• A data-driven approach with the ability to measure and optimise campaign performance
• Excellent organisational skills and attention to detail
• Experience working within a regulated environment such as insurance, financial services, healthcare or another compliance-led sector

Benefits

• 25 days holiday, increasing through length of service, with option to buy or sell
• Fixed Term Benefits allowance
• An enhanced pension plan and life insurance
• Various other benefits and online discounts