Advisor & Customer Marketing Lead

UK (Hybrid)

£43K/yr – £48K/yrMid Level3+ years expFull time

Posted 5 days ago

Job Summary

Own and drive Advisor engagement programs and communications, coordinate cross-functional campaigns, and leverage data to optimize activity and ROI while supporting events and partnerships.

  • Define and grow incentive and recognition initiatives
  • Coordinate end-to-end campaign operations and partner collaboration
  • Analyze performance data to inform future activity

Job Description

Responsibilities

  • Shape and deliver Advisor engagement initiatives, including incentives, recognition programmes, and Executive Club activity, to motivate and reward our Advisor community.
  • Act as a key link between Head Office and the Advisor network, supporting campaigns, promotions, business updates, and day-to-day engagement.
  • Support the long-term development of the Advisor incentive and recognition approach, helping to evolve activity year on year in line with business objectives.
  • Manage Advisor and customer communications across digital and print, including newsletters, targeted mailings, toolkits, and campaign content in Vorwerk’s brand tone of voice.
  • Prepare and deliver Advisor and customer communications across digital and print, including newsletters, targeted mailings, and campaign messaging.
  • Support the planning and delivery of customer promotions and commercial campaigns, working cross-functionally with Sales, Customer Care, Digital, Logistics, and Brand Marketing.
  • Coordinate campaign and incentive operations end to end, including achiever communications, reward fulfilment, and collaboration with external partners.
  • Own campaign tracking and performance reporting, monitoring budgets, spend, engagement, participation, and commercial return to ensure activity is effective and commercially sound.
  • Use data and insight to improve performance, building target groups, analysing results, and turning findings into recommendations for future activity.
  • Support Advisor events, conferences, and wider marketing projects, helping to deliver a high-quality experience for Advisors and customers.

Requirements

  • 3–5 years’ experience in trade, customer, field, or commercial marketing, CRM, community engagement, or end-to-end campaign management.
  • Strong written English skills, with the ability to write, edit, and proofread clear, engaging content to a high standard.
  • Commercially minded and confident with data, able to work with Excel, budgets, and campaign performance to assess effectiveness and return.
  • Strong stakeholder management skills, able to build effective relationships across Advisors, internal teams, and external partners.

Preferred

  • Experience in Canva, Adobe Creative Suite, Tableau, or SAP Business ByDesign would be beneficial, but are not essential.

Benefits

  • Private Medical Insurance
  • Employee Discounts
  • Employee Assistance Programme
  • and more....
Vorwerk UK and Ireland logo

Vorwerk UK and Ireland

Vorwerk is an international brand whose main aim is to transform the way people care in their homes, every day. We have a number of different brands in our home with Thermomix and Kobold in the UK and Ireland.

Founded in 2014
Richmond Upon Thames, England, GBR
148 employees (7 in marketing)

Salaries

Posted range

£43K/yr – £48K/yr

Taken straight from the job posting.

See all Vorwerk UK and Ireland salaries

Marketing Team

Marketing Team Size
7 (5% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$1.1K
Traffic Source Mix
Search
32.3%
Direct
21.4%
Referral
15.5%
Social
2.1%
Paid
24.9%

Headcount Trend

Current headcount: ~148
Vorwerk UK and Ireland logo

Advisor & Customer Marketing Lead

Vorwerk UK and Ireland · UK · Hybrid