Responsibilities

• Planning and executing Lindt brand activation in key customers to drive incremental, unmissable, equity building visibility & conversion to sales. Plans must be aligned our Commercial Strategy, Perfect Store objectives and the Category Vision
• In-Store and Online Strategies: optimise point of sale materials, product placements and digital brand advertising efforts to enhance the shopping experience and drive sales in customers
• Channel specific promotions and Campaigns: activate customer promotions, partnerships, product sampling and other incentives to encourage purchases and drive conversion at the point of sale
• Understanding Shopper Behavior: ensure plans are based on insights into what influences purchasing decisions for both customers and shoppers in the broad channel of Convenience
• Collaboration with Customers & Agencies: work closely with key customers and agencies to develop joint customer/shopper marketing initiatives that benefit both parties
• Measuring and Analysing Results: responsible for measuring the effectiveness of campaigns and initiatives through metrics such as sales lift, return on investment (ROI), and shopper conversion.
• Lead year +1 plan development: Leadership agenda – input into strategic direction of Lindt business at appropriate forums. Working in collaboration with Sales and Category (Cat Man & Strategy) to deliver a compelling presentation of plans at Strategic Customer & Brand Planning meetings, Launch Days, Customer selling meetings
• Deploy shopper insight within the Convenience Channel in the most effective and efficient way of driving conversion in an omni-channel shopping environment
• Monitoring and recording of Lindt and competitor activity and best-practice for activation and display and making recommendations for incorporation into future plans.

Requirements

• Experienced in shopper or sales roles in the Impulse and / or Convenience Channel
• Experienced in local brand / product or shopper marketing
• Driven, high tenacity, resourceful with a focus on delivering results
• Demonstrate interpersonal and leadership skills, with potential to move to more senior roles
• A collaborator with the ability to network and establish strong relationships cross functionally and externally
• Compelling communicator and presenter who’s able to tailor dependent on audience
• Experienced in managing external media & design agency workloads and day to day relationships
• Capable in managing complex end to end projects
• Proficient in data analytics, insights as well as Excel and Powerpoint
• Must have existing Right To Work in the UK.