Senior Marketing Executive - Customer Engagement

Responsibilities

• Delivering customer engagement campaigns across multiple marketing channels.
• Managing projects from initial brief through to execution and performance analysis.
• Supporting the launch of new products,   propositions   and customer benefits.
• Creating and optimising customer lifecycle communications.
• Developing engaging health and wellbeing content plans.
• Working with data teams to define audience segmentation and targeting strategies.
• Briefing and collaborating with internal creative and studio teams.
• Monitoring campaign performance and   identifying   opportunities for improvement.
• Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
• Ensuring all communications meet FCA and financial promotions requirements.

Requirements

• Around 2-5 years' marketing experience in a commercial environment.
• Experience managing marketing campaigns and multiple projects simultaneously.
• Exposure to customer engagement, CRM, lifecycle   marketing   or content marketing.
• Experience across channels such as email, digital,   social   or direct marketing.
• Strong stakeholder management and communication skills.
• A data-driven approach with the ability to measure and optimise campaign performance.
• Excellent organisational skills and attention to detail.
• Experience working within a regulated environment such as insurance, financial services,   healthcare   or another compliance-led sector.

Benefits

• 25 days holiday, increasing through length of service, with option to buy or sell
• Fixed Term Benefits allowance
• An enhanced pension plan and life insurance
• Various other benefits and online discounts
• Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.