Senior Marketing Executive - Customer Engagement

Responsibilities

• Delivering customer engagement campaigns across multiple marketing channels.
• Managing projects from initial brief through to execution and performance analysis.
• Supporting the launch of new products, propositions and customer benefits.
• Creating and optimising customer lifecycle communications.
• Developing engaging health and wellbeing content plans.
• Working with data teams to define audience segmentation and targeting strategies.
• Briefing and collaborating with internal creative and studio teams.
• Monitoring campaign performance and identifying opportunities for improvement.
• Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
• Ensuring all communications meet FCA and financial promotions requirements.

Requirements

• Around 2-5 years' marketing experience in a commercial environment.
• Experience managing marketing campaigns and multiple projects simultaneously.
• Exposure to customer engagement, CRM, lifecycle marketing or content marketing.
• Experience across channels such as email, digital, social or direct marketing.
• Strong stakeholder management and communication skills.
• A data-driven approach with the ability to measure and optimise campaign performance.
• Excellent organisational skills and attention to detail.
• Experience working within a regulated environment such as insurance, financial services, healthcare or another compliance-led sector.

Benefits

• 25 days holiday, increasing through length of service, with option to buy or sell
• Fixed Term Benefits allowance
• An enhanced pension plan and life insurance
• Various other benefits and online discounts
• Cycle to work scheme, Referral programme, Paid volunteer time, Financial planning services, Additional leave, Work from home, Company pension, Private dental insurance, Canteen, Free flu jabs, Private medical insurance, Employee mentoring programme, Gym membership, Health & wellbeing programme