Senior Marketing Executive

Responsibilities

• Lead the planning, implementation and ongoing improvement of marketing campaigns
• Create and deliver email content across existing customers and prospects
• Monitor campaign activity and contribute to dashboards and monthly reporting
• Lead, implement and improve social media across the Minden brand.
• Develop and implement monthly social media content schedules
• Assist with the set-up and development of Minden's Instagram presence
• Monitor activity and update monthly reports and dashboards
• Manage the ongoing development, including content updates of the Minden website
• Assist with monitoring website performance and analytics
• Support SEO and AI visibility in search results in line with marketing plans

Requirements

• At least three years’ experience in a marketing, digital marketing or campaign-focused role, with evidence of managing projects from planning through to evaluation.
• Strong copywriting and content-development skills
• Experience in delivering email, social media and digital campaigns.
• Confidence managing multiple campaigns and deadlines.
• Experience using a CRM platform.
• Good attention to detail and a commitment to producing accurate, high-quality work.
• Ability to work independently while collaborating effectively with colleagues and external suppliers.
• Confident written and verbal communication skills.

Preferred

• HubSpot experience.
• WordPress experience.
• Experience in B2B, manufacturing or technical markets.
• Basic video editing or content-production capability.
• Experience supporting exhibitions and customer events.