Responsibilities

• The Senior Marketing Executive is responsible for supporting the Marketing Manager and sales team across our care homes in the Central region.
• Work closely with operational teams to collaboratively deliver an effective end to end sales and marketing programme.
• Work with our media agency and MM to deliver the media activity for all supported homes
• Take ownership of the digital presence of our homes on careuk.com, and carehome.co.uk
• Confidently develop written copy for a range of channels, including digital, social media, printed collateral, advertising and advertorial.
• With support from MM, manage the production of visual content (video and photography) from briefing through to interviewing, editing and publication
• Support the Marketing Manager to complete monthly reporting for the Head of Operational Marketing

Requirements

• Driver – some travel required between central homes
• Experience in a marketing role, producing content from brief to production
• An understanding of marketing tools such as digital, advertising and print production
• Proficiency in data analysis

Benefits

• Be part of a dynamic and growing organisation dedicated to providing outstanding care.
• Collaborate with a diverse and talented team in a supportive and inclusive environment.
• Enjoy a competitive salary and comprehensive benefits package.
• Make a meaningful impact on the lives of residents and contribute to the success of our care homes.