Senior Marketing Executive

Colchester, Essex, UK

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Own end to end marketing for care home operations by aligning with ops, media, and digital channels to drive unified campaigns.

  • End to end marketing programme: coordinate with operations, media agency, and MM to deliver integrated campaigns for all homes.
  • Content and media production: craft copy for digital, social, print and ad formats; oversee video/photo from briefing to publication.
  • Reporting and optimization: support monthly reporting to the Head of Operational Marketing and analyze performance data to guide next steps.

Job Description

Responsibilities

  • Work closely with operational teams to collaboratively deliver an effective end to end sales and marketing programme.
  • Work with our media agency and MM to deliver the media activity for all supported homes
  • Take ownership of the digital presence of our homes on careuk.com, and carehome.co.uk
  • Confidently develop written copy for a range of channels, including digital, social media, printed collateral, advertising and advertorial.
  • With support from MM, manage the production of visual content (video and photography) from briefing through to interviewing, editing and publication
  • Support the Marketing Manager to complete monthly reporting for the Head of Operational Marketing

Requirements

  • Driver – some travel required between central homes
  • Experience in a marketing role, producing content from brief to production
  • An understanding of marketing tools such as digital, advertising and print production
  • Proficiency in data analysis

Benefits

  • Be part of a dynamic and growing organisation dedicated to providing outstanding care.
  • Collaborate with a diverse and talented team in a supportive and inclusive environment.
  • Enjoy a competitive salary and comprehensive benefits package.
  • Make a meaningful impact on the lives of residents and contribute to the success of our care homes.
Care UK logo

Care UK

Care UK been providing award-winning care for 40 years. We know that independence is not about where you live, but how you live and our 100-plus care homes are enabling more than 7,000 people to continue living active and fulfilling lives in supportive, safe and comfortable surroundingsWe provide an impressive range of care services to older people from specialist care and support for people living with Alzheimer’s and other forms of dementia, respite care, nursing care and end of life care. At the heart of our philosophy is to deliver person centred and activity based care. And our ethos is to enable people to live healthier, more independent and more fulfilling lives.

Founded in 1982
Colchester, England, GBR
5.8K employees