Senior Marketing Account Manager

Responsibilities

• Coordinate and manage a portfolio of client accounts for various marketing initiatives.
• Develop and execute marketing campaigns to drive traffic, leads, and sales through various online channels, including email, social media, SEO, and content marketing.
• Plan, assign and delegate tasks, providing comprehensive briefs for content writers and designers.
• Proofread and sense-check all content created for clients to ensure all output meets standards of TVG.
• Manage social media accounts, including creating and scheduling posts, engaging with followers, and monitoring online conversations.
• Assist in the development of digital marketing materials such as landing pages, email templates, and ad creatives.
• Support other marketing initiatives and projects as assigned.
• Conduct quarterly performance update meetings with clients.
• Communicate regularly and professionally with portfolio of clients to ensure all tasks are completed and outlined objectives are met.
• Collaborate with internal teams (including web design and development, North East Network and Team Valley Printers) to create high-quality content for digital platforms, including but not limited to, website copywriting, blogs, social media, video content and email newsletters.

Requirements

• 3+ years of proven experience in marketing, with a strong understanding of digital marketing strategies, tactics, and tools.
• Experience working on client accounts.
• Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
• The ability to interpret data to drive informed decisions and optimise performance.
• Detail-oriented with strong organisational and multitasking abilities.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Experience creating, managing and monitoring PPC and Meta advertising campaigns for a variety of clients, suggesting how to improve campaigns based on industry trends and client focus.

Preferred

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience with graphic design and website tools (e.g., Adobe Express/Canva, WordPress) is a plus.

Benefits

• Opportunity to work with a talented team and make a real impact on the company's growth and success.
• Competitive salary and workplace pension
• Collaborative and supportive work environment
• Room for growth and professional development opportunities
• Exciting challenges and opportunities for innovation in a dynamic industry
• Casual dress
• Company events
• On-site parking
• Working from home when required
• 25 days' annual leave plus bank holidays.