Responsibilities

• Lead the development of high-impact, full-funnel Paid Media strategies for UK labels and artists across digital and emerging platforms, ensuring alignment with local marketing goals and artist priorities.
• Serve as the primary Paid Media strategic partner for UK Relationship Managers and Marketing Strategists, ensuring Paid Media is integrated early and effectively into campaign planning.
• Translate marketing objectives into actionable campaign direction for centralized Media Buying teams, ensuring strategic intent is maintained through execution.
• Analyze campaign and market-level performance data to identify trends, benchmarks, and opportunities to further elevate Global Paid Media services and high-scale artist campaigns.
• Develop strategic recaps, insights, and client-facing reporting leveraging both platform KPIs and proprietary Orchard data sources.
• Collaborate closely with UK Marketing and the Global Paid Media team on campaign planning, creative ideation, testing opportunities, best practice sharing, and the adoption of global Paid Media processes, frameworks, and service standards.
• Identify opportunities to pilot new advertising products, beta programs, and emerging platforms, providing local market feedback to help shape broader Paid Media innovation.
• Support operational planning across the UK market, including workflow refinement, adherence to global Paid Media processes, and the transition of lower-tier campaigns toward Lite services where appropriate.
• Support campaign budgeting, reconciliation, and monthly accounting processes, ensuring accurate financial tracking and operational compliance.
• Provide strategic guidance and selective support across additional territories supported through the UK structure (including Africa and SEA as needed), while helping evaluate future regional support needs and scalability opportunities.