Senior / Lead Data Analyst, Marketing Analytics (Organic & Brand)

London, UK (Hybrid)

£75K/yr – £120K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and translate organic and brand analytics into growth signals, turning funnel, cohort, and mid-funnel metrics into actionable optimization for acquisition and retention.

  • Organic analytics and brand measurement: connect SEO/ASO, organic social, and content to acquisition efficiency and LTV.
  • Experimentation & insights: design and interpret A/B tests and SEO experiments for non-technical stakeholders.
  • Cross-functional collaboration: partner with product, marketing, and data teams to standardize measurement and storytelling.

Job Description

Responsibilities

  • Organic & owned channel analytics
  • Brand measurement
  • Experimentation & insights
  • Cross-functional collaboration

Requirements

  • 3+ years’ experience in marketing or growth analytics, with significant time spent on organic and/or brand channels for B2C or subscription products, with hands-on organic experience preferred.
  • Strong SQL skills; comfortable exploring, transforming and validating large datasets independently.
  • Hands-on analytics experience with organic or owned channels (e.g. SEO/ASO, organic social, content).
  • Exposure to brand or upper-funnel measurement is a strong plus.
  • Practical experience with experimentation (e.g. A/B tests, holdouts, geo-lift or SEO tests) and interpreting results for non-technical stakeholders.
  • Experience with funnel and cohort analysis, and comfort working with mid-funnel metrics (engagement, consideration, intent) as well as revenue outcomes.
  • Strong commercial judgement: able to connect organic and brand metrics to acquisition efficiency, retention, LTV and profitability.
  • Ability to communicate complex analysis simply, with clear narratives and recommendations.

Preferred

  • Hands-on experience with SEO/ASO analytics (e.g. search console, keyword analysis, store listing optimisation) or social/content analytics.
  • Python or R for more advanced analysis, experimentation or modelling.
  • Understanding of brand measurement (e.g. brand lift studies, brand tracking, survey-based measurement, causal inference).
  • Experience shifting acquisition mix from paid to organic/owned or building new organic/brand programs from scratch.
  • Experience in consumer fintech, high-growth consumer apps or subscription products.
  • Awareness of Generative Engine Optimisation (GEO) and how it can be measured or a genuine appetite to pioneer it.

Benefits

  • A competitive compensation package (base + equity) with tri-annual reviews, aligned to our termly OKR planning cycles.
  • This role is AX3 or AX4 level
  • AX3 banding: £75,000 - £95,000 Hybrid London or £69,000 - £87,400 UK Remote
  • AX4 banding: £95,000 - £120,000 Hybrid London or £87,400 - £110,400 UK Remote
  • Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
  • A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
  • Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
  • Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
  • Company-wide performance reviews every 4 months
  • Generous pay increases for high-performing team members
Cleo logo

Cleo

4.0 Glassdoor

Cleo. Where AI meets money. Cleo launched in 2016 by people who have been burned by banks. Fed up with the broken system, we decided it was time to make a change. Since then, the cost of living has skyrocketed, the rich have continued getting richer, and our vision has only become clearer. Our mission? To change the world's relationship with money.Cleo is a platform for the 99% – an AI assistant defining a new category, one that goes beyond saving and budgets to actually changing how we feel about our finances. Using simplicity and humor, she’s helped millions of people improve their relationship with money, because we believe that everyone has the potential to achieve financial well-being in just one generation. Through a personalized chat, she provides you with deep insight about your money and tailored financial tools that increase your ability to save, all while making you laugh. We’re a product for the next generation. That means that we are committed to inclusive and unbiased financial growth for all. It also means dropping the BS.In the past year or so we’ve grown the Cleo team from 100 to 250+, and closed a $80m Series C led by Sofina (that’s a $500M valuation).Want to get involved? You know that awful feeling when you wake up wondering if what you’re about to do for the next 8 hours actually matters? That doesn’t happen here much. Everything we do is grounded in purpose. And because we’re all showing up for the same reason, collaboration comes easy.We have a culture of stepping up. We want, and expect you to grow and develop. You’ll have our support in everything you do. But more importantly, you’ll have our trust. We treat our people as humans first, employees second, which means giving everyone a voice. All perspectives are embraced here.

Founded in 2016
London, England, GBR
520 employees (81 in marketing)
67% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
487.9K
Monthly Google Ads Budget
$24
Traffic Source Mix
Search
39.3%
Direct
48.8%
Referral
7.8%
Social
1.9%
Paid
2.1%

Headcount Trend

Current headcount: ~540

Marketing Team

Marketing Team Size
48 (9% of company)
Median Career Experience
14 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$138.8M
Last Raise
$81.3M
Series C, 3 years ago

Funding History

  • Jun 2022
    Series C • $81.3M
  • Dec 2020
    Series B • $44M
  • Jun 2019
    Debt Financing

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