Responsibilities

• Lead Generation & Campaign Management: Execute and manage outbound marketing campaigns via email, SMS, and retargeting channels; Drive a consistent, daily flow of qualified leads into the sales pipeline; Build and refine lead nurturing funnels to warm cold traffic and increase conversion rates.
• CRM & Funnel Ownership: Take full control of our CRM (Ontraport or similar), including segmentation, automations, and workflow optimisation; Identify and fix funnel weaknesses before they impact performance; Ensure systems are built to scale and support ongoing campaign activity.
• Sales Integration & Pipeline Management: Partner closely with the sales team to align on lead quality, follow-up processes, and conversion strategies; Maintain visibility on pipeline health and support sales accountability; Help drive predictable revenue growth through shared marketing and sales metrics.
• Reporting, Analysis & Performance Tracking: Monitor and report on core KPIs such as cost per lead, conversion rates, CAC, and sales velocity; Deliver weekly and monthly reports with insights that inform next-step optimisations; Use data-driven insights to refine targeting, messaging, and campaign effectiveness.
• Messaging, Copywriting & Campaign Content: Develop high-impact marketing assets including emails, SMS sequences, landing pages, and advertising copy; Maintain consistent, compelling brand messaging across all marketing channels; Test and iterate creative approaches to increase response and engagement rates.
• Campaign Testing & Continuous Improvement: Test everything – subject lines, offers, calls-to-action, segments, and workflows; Stay ahead of digital marketing trends and best practices in performance marketing; Build scalable systems and processes that continuously evolve and improve.