Responsibilities

• Support the development and delivery of Speedo’s global product marketing strategy, ensuring alignment with brand direction, category priorities and commercial objectives.
• Develop global product positioning frameworks that clearly define target consumers, product benefits, reasons to believe and points of differentiation.
• Translate technical innovation, performance attributes, materials, fit and design intent into clear consumer-facing benefits and messaging.
• Create and maintain product messaging hierarchies, feature/benefit frameworks and claim guidance to ensure consistency and accuracy across markets.
• Shape product launch narratives and content priorities for key seasonal launches, innovation stories and hero products.
• Partner with Brand Marketing to ensure product stories connect clearly to broader brand campaigns, seasonal themes and storytelling platforms.
• Work with Go-To-Market to provide product clarity, messaging and toolkit inputs, while GTM leads seasonal orchestration and market rollout.
• Partner with Product Creation, Innovation, Design and Merchandising teams to build a strong understanding of product intent, performance benefits and category priorities.
• Collaborate with Creative, Copy, Social & Community, Retail Experience and DTC teams to ensure product stories are translated effectively across content, retail, digital and social touchpoints.
• Support regional and commercial teams with product marketing guidance, launch materials and storytelling tools that enable strong local activation.