Responsibilities

• Lead Appfire's enterprise Product Marketing strategy, evolving the organization from product-level marketing to theme-based GTM programs that create differentiated market narratives and portfolio positioning.
• Own the Product Marketing operating model, including GTM launch frameworks, planning cadences, execution governance, prioritization processes, and quality standards that enable scalable, predictable delivery.
• Drive cross-functional GTM leadership, partnering with Product, Sales, Customer Success, Channel, Demand Generation, and Executive Leadership to develop and execute integrated market strategies and enterprise launch programs.
• Develop and coach a high-performing Product Marketing organization, establishing strategic standards, coaching capabilities, and execution excellence while building organizational capacity to support business growth.
• Champion AI-enabled and modern marketing practices, leveraging automation, standardized frameworks, and scalable processes to increase execution speed, improve organizational productivity, and deliver greater business impact.
• Represent Product Marketing as a strategic business leader, influencing executive planning, portfolio priorities, GTM investment decisions, and organizational direction through data-driven recommendations and market insights.
• Lead the development of scalable product-led sales plays that translate market strategy into repeatable sales motions, enabling sales teams to consistently identify customer needs, position differentiated solutions, and increase win rates across the portfolio.

Requirements

• 10–12+ years of progressive experience in product marketing, with at least 7 years in leadership roles.
• Proven success overseeing teams of managers and marketers in a B2B SaaS or technology environment.
• Experience evolving Product Marketing from product-centric messaging to solution-, portfolio-, or theme-based go-to-market strategies that shape market narratives and support integrated commercial motions.
• Strong track record of developing portfolio-wide frameworks and strategies that scale.
• Demonstrated success building enterprise GTM strategies, integrated launch frameworks, and scalable Product Marketing operating models.
• Experience leading organizational transformation, cross-functional executive alignment, and strategic business planning.
• Demonstrated experience partnering closely with Sales leadership to build product-led sales plays, commercial messaging frameworks, sales enablement strategies, and repeatable revenue motions that improve pipeline creation, cross-sell, upsell, and win rates.
• Strong executive communication, commercial acumen, and experience leveraging AI and modern marketing technologies to improve organizational effectiveness.

Preferred

• Experience working with partner ecosystems (e.g., Atlassian, Microsoft, Salesforce) strongly preferred.

Benefits

• Volunteering - Every employee receives 3 fully paid days each year to participate in Appfire Town, our Corporate Social Responsibility (CSR) program supporting local communities.
• Private Healthcare, Sport allowance, and additional local benefits
• Flexibility that fits how you work best - the role is remote and cab be based in the US, Canada, UK, Poland or Spain