Responsibilities

• Develop cohesive marketing plan and strategies that successfully position platform and product offerings for growth.
• Stay abreast of industry trends, emerging technologies and competitive developments, providing insights and recommendations to inform platform and product roadmap decisions and future marketing strategies.
• Leverage customer satisfaction, win/loss analysis, competitive landscape and industry trends to develop competitive platform and product positioning, messaging and differentiation strategies.
• Collaborate with product management to develop competitive need/gap analysis, align platform/product roadmaps and pricing strategy.
• Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure portfolio alignment and drive product success throughout the lifecycle.
• Create compelling messaging and positioning that effectively communicates the value proposition of our platform and product offerings to various target audiences.
• Oversee the creation of thought leadership, sales enablement materials, customer case studies, demos and other content assets to support demand generation, lead nurturing, and sales conversion efforts.
• Develop and execute go-to-market plans for new product launches, working closely with product management to drive successful product introductions and adoption.
• Track and analyze key performance metrics to assess and optimize the effectiveness of marketing strategies and drive continuous improvement.
• Manage the hiring, development, and retention of product marketing talent; provide day-to-day leadership and direction to product marketing team.

Requirements

• Bachelor’s degree in marketing, Business Administration, or related field
• 15+ years of experience in product marketing roles within platform or product companies, with a proven track record of success in driving product awareness, demand generation, and revenue growth
• Deep understanding of platform and SaaS business models, market dynamics, and customer needs, with the ability to translate technical features into compelling benefits
• Strong leadership skills with experience managing and mentoring high-performing marketing teams
• Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making
• Experience in positioning and effectively launching new products in competitive market settings
• Exceptional communication skills, with the ability to articulate complex concepts clearly and effectively to both technical and non-technical audiences
• Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization
• Experience working in fast-paced, dynamic environments with the ability to adapt quickly to changing priorities and market conditions
• Organizational Interlocks: Demand generation; Product management; Business unit leaders, industry leaders; Content team, analytics team; Corporate communications; Sales (leaders, first-line managers, direct and indirect sellers, enablement/training, operations); Partner marketing; Legal; Finance

Preferred

• MBA preferred

Benefits

• Perks & Benefits: At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community.