Responsibilities

• Own Gateway, Device & Vertical Go-to-Market Strategy
• Lead positioning and messaging for NMI's Gateway product line across device and vertical segments, including medical, unattended retail, parking, and other emerging verticals.
• Define clear, solution-forward value propositions for each vertical's buyers and operators, grounded in the business outcomes NMI's applications enable and revenue generation rather than device or technical specifications alone.
• Develop differentiated narratives that articulate why NMI is the payments partner of choice for each vertical, moving away from feature-and-spec language in favor of stories about partner and operator success.
• Partner with Product Management to influence roadmap decisions using vertical market insight and competitive intelligence. Be the customer and go-to-market expert who drives adoption of our Gateway and device solutions.
• Drive Product Launches & Market Adoption
• Lead end-to-end go-to-market execution for new Gateway features, devices, and vertical-specific enhancements.
• Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution.
• Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs that speak to each vertical's priorities and pain points.
• Support adoption and revenue generation by aligning messaging with onboarding, documentation, and the operator experience within each vertical.

Requirements

• 5-8+ years of B2B product marketing experience in payments, fintech, devices/hardware-enabled commerce, or vertical SaaS.
• Direct experience marketing payment gateways, devices, or unattended/vertical solutions (e.g., unattended retail, kiosks, vending, parking, medical, or similar verticals).
• Strong ability to translate technical or device capabilities into solution-forward, outcome-based messaging for non-technical operators and buyers.
• Proven success leading cross-functional product and device launches.
• Ability to move a product's narrative from feature and spec-led to solution and outcome-led, and to bring sales and channel teams along with that shift.
• Experience supporting both direct sales and channel/reseller (ISO) go-to-market motions.
• Comfortable and effective presenting live to sales teams, prospects, and internal/external stakeholders, including at trade shows, conferences, and analyst briefings.
• Uses AI tools as an integrated part of daily PMM work (research, content, competitive analysis, enablement production), not as an occasional add-on.
• Strong storytelling, messaging, speaking and content development skills.
• Bachelor's degree in Marketing or other related field, MBA a plus.

Preferred

• Preferred Skills and Experience - Experience marketing into unattended retail, parking, medical/healthcare, or other device-driven verticals.
• Experience with payment gateways, terminals, or IoT/connected device commerce.
• Experience managing complex projects with multiple stakeholders.
• Experience shifting a product's go-to-market from a technical, spec-driven story to a solution and outcome-driven story.
• Experience working with ISOs, resellers, or channel partners on vertical-specific enablement.

Benefits

• As well as being part of something exciting everyday, you will also receive the following benefits:
• A remote first culture
• Great work-life balance with our Flexi-time policy
• Family Friendly policies (Enhanced Maternity and Paternity Pay and Shared Parental Leave).
• A chance to develop with an allocated company training budget
• Bike2Work Scheme
• Lifeworks, an Employee Assistance Programme which offers wellbeing, family and financial support services, such as assessments, resources and even 1:1 counselling sessions. It also offers interesting perks such as discounts on gyms, restaurants, high street retailers and cinema tickets
• A strong commitment to employee wellbeing including mental health first aiders
• Employee referral scheme with generous financial reward
• Bonusly colleague reward scheme