Responsibilities

• Develop and deliver data-driven marketing strategies that support growth, engagement and retention across VitalityHealth products and propositions
• Create and execute comprehensive go-to-market plans aligned to business objectives, audience needs and commercial priorities
• Lead the development of product positioning, messaging frameworks and value propositions that clearly differentiate Vitality's offering in the market
• Translate complex product features and strategic narratives into compelling customer-focused marketing messaging and communications
• Work closely with Product, Technical Marketing, Distribution and wider business teams to ensure alignment of marketing strategies and objectives
• Brief and guide Marketing Centres of Excellence and agency partners to deliver effective multi-channel campaigns and initiatives
• Use customer insight, segmentation and market intelligence to identify opportunities and enhance campaign effectiveness
• Act as the health market expert within Marketing, maintaining an up-to-date understanding of customer needs, competitors and industry developments
• Track, analyse and report on marketing performance, providing recommendations to optimise results and drive continuous improvement
• Represent the Health business with senior stakeholders and wider audiences, influencing decision-making and championing customer-led product benefits

Requirements

• Proven experience delivering successful go-to-market strategies that drive measurable commercial results.
• Strong Product Marketing expertise across B2B and B2C, with a track record of launching propositions and delivering growth.
• Ability to influence senior stakeholders and build alignment across complex, matrix organisations.
• Strong understanding of customer segmentation, proposition development, and marketing strategy, using insight to drive customer and business outcomes.
• Excellent communication and stakeholder management skills, with the confidence to challenge and influence at all levels.
• Experience operating within regulated environments, balancing commercial objectives with compliance requirements.
• Interest in emerging marketing technologies, including the practical application of AI within marketing.

Preferred

• Interest in emerging marketing technologies, including the practical application of AI within marketing.

Benefits

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary