Senior Field Marketing Manager, EMEA

Responsibilities

• Own the regional marketing plan: Build and execute quarterly field marketing plans aligned with EMEA sales priorities, target accounts, and revenue goals.
• Drive demand and pipeline: Develop integrated campaigns, events, and partner programs that generate qualified leads and accelerate existing opportunities.
• Partner with Sales: Work closely with regional sales leaders and account teams to identify opportunities, align messaging, and activate priority accounts.
• Lead events and experiences: Plan and execute trade shows, executive dinners, industry conferences, and custom experiences. Travel to key events to oversee execution, engage with stakeholders, and ensure strong follow-up.
• Connect regional and global programs: Adapt global campaigns for EMEA markets and collaborate with Product Marketing, Content, and Digital teams to deliver relevant, consistent messaging.
• Use AI thoughtfully: Apply AI tools to improve research, planning, content development, personalization, and reporting. Test new workflows while maintaining quality and accuracy.
• Measure and improve performance: Track lead quality, conversion, pipeline creation, and pipeline influence. Share insights and use results to refine future programs.
• Manage partners, vendors, and budget: Negotiate sponsorships, oversee external partners, and manage regional spend with clear reporting and accountability.

Requirements

• 4+ years of experience in B2B field marketing, regional marketing, or demand generation, ideally in enterprise technology or SaaS.
• Proven experience driving pipeline and supporting sales goals, from building marketing plans and campaigns to execution, follow-up, and performance analysis.
• Strong event and project management skills, including experience with industry events and executive experiences.
• Experience managing budgets, agencies, vendors, partners, and sponsorships.
• Strong cross-functional and communication skills, with the ability to partner closely with Sales and regional teams and manage multiple priorities.
• Data-driven and tech-savvy mindset, including hands-on use of AI tools to improve marketing effectiveness; fluent English and willingness to travel regularly across EMEA.

Benefits

• Hybrid, flexible work environment
• 25 days of leave annually
• Pension scheme
• Group life insurance + Vitality Health Insurance
• Mental health program
• Personal and professional development programs
• Occasional Cross company long weekends